Strategi Optimalisasi Adopsi Teknologi Sistem Barcode  di Pt. Langkat Nusantara Kepong

Zulham; Zulkarnain Lubis; Muhammad Zarlis; Muhammad Reza Aulia; Yulia Windi Tanjung

doi:10.33050/tmj.v8i1.1935

Penulis

Zulham Universitas Medan Area
Zulkarnain Lubis Universitas Medan Area
Muhammad Zarlis Universitas Sumatera Utara
Muhammad Reza Aulia Program Doktor Pertanian Universitas Medan Area
Yulia Windi Tanjung Universitas Teuku Umar

DOI:

https://doi.org/10.33050/tmj.v8i1.1935

Abstrak

Seiring dengan perkembangan zaman, teknologi telah mengalami transformasi secara drastis, selalu ada kreasi dan inovasi baru yang ditawarkan kepada manusia. Sekarang ini, hidup manusia telah terikat dengan teknologi bahkan sejak lahir, bayangkan, rumah sakit hingga klinik menggunakan berbagai teknologi untuk membantu proses kelahiran. Dapat dikatakan bahwa teknologi telah menjadi salah satu hal terpenting dalam hidup manusia . Tujuan penelitian untuk merumuskan strategi optimalisasi adopsi teknologi sistem barcode dengan mengidentifikasi kekuatan dan kelemahan internal, serta peluang dan ancaman eksternal perusahaan perkebunan kelapa sawit khususnya PT. Langkat Nusantara Kepong (LNK). Pengambilan data dilakukan dengan cara menyebarkan kuisioner, wawancara dan pengamatan langsung (observasi). Metode yang digunakan merupakan metode penelitian deskriptif kualitatif dan kuantitatif. Analisis data penelitian menggunakan analisis SWOT. Hasil penelitian berdasarkan analisis SWOT menunjukan bahwa strategi yang harus diterapkan dalam adopsi teknologi sistem barcode adalah strategi WO dengan alternatif strategi yaitu meningkatkan kompetensi, motivasi, dan behavioural intention karyawan.

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