Sistem Terpadu Web Dan Android Sebagai Inovasi Pemasaran Produk Umkm Dan Profil Bisnis Unggulan Kabupaten Sigi
Integrated Web and Android System as Product Marketing Innovation MSMEs and Leading Business Profiles of Sigi Regency
DOI:
https://doi.org/10.33050/tmj.v9i2.2267Abstrak
Transformasi digital telah memperkuat antusiasme masyarakat Indonesia terhadap kehidupan digital, didorong oleh meningkatnya penggunaan internet dan smartphone. Ekonomi digital membuka peluang baru bagi bisnis dan kewirausahaan, memberikan dorongan signifikan bagi pertumbuhan ekonomi nasional. Dalam konteks ini, UMKM memegang peran penting sebagai tulang punggung ekonomi Indonesia, dengan potensi besar untuk mendorong kemajuan negara. Tahun 2024 telah ditetapkan sebagai tahun transformasi digital bagi UMKM, dengan target mengintegrasikan 30 juta UMKM ke dalam ekosistem digital. Kabupaten Sigi, dengan 30.554 UMKM yang beragam jenis usaha, menjadi fokus pemerintah lokal untuk mendigitalisasikan sektor UMKM guna meningkatkan kualitas produk, layanan, dan daya saing global. Solusi yang dibutuhkan adalah sistem terintegrasi web dan Android yang memungkinkan UMKM mengelola data produk dan profil usaha secara mandiri, membentuk galeri digital untuk memamerkan katalog UMKM Sigi.
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