Peran Teknologi Informasi Dalam Mendukung Komunikasi Politik Melalui Media Digital Dalam Industri Musik Dangdut

The Role of Information Technology in Supporting Political Communication Through Digital Media in the Dangdut Music Industry ​

Penulis

  • Bambang Hariyanto Universitas Esa Unggul
  • Erman Anom Universitas Esa Unggul
  • Iswadi Universitas Esa Unggul

DOI:

https://doi.org/10.33050/tmj.v8i3.2085

Abstrak

The aim of this research is to find out the other side of communication media used in a political context, especially in the aspect of digital technology media. Specifically, this research examines the function of dangdut music and digital technology media as communication tools in political spaces that are common in Indonesia. The method used in this research is a qualitative research method, with the type of research being a case study. Based on research conducted, it is known that the use of dangdut music in political communication has had a positive impact on party electability. Dangdut music with its broad appeal, its ability to build emotional bonds, and its potential to create a positive and viral atmosphere on various digital platforms in political campaigns has helped political parties or candidates to win the hearts of voters. However, the use of dangdut music is only one element of an effective political communication strategy. A strong political message, convincing leadership, and a well-organized campaign plan are also important factors in achieving high electability.

 

Referensi

Y. A. Hilman, K. Khoirurrosyidin, and N. Lestarini, “Peta Politik Pemilukada Kabupaten Ponorogo 2020 di Tengah Pandemi Covid-19,” POLITICON: Jurnal Ilmu Politik, vol. 2, no. 2, pp. 129–148, 2020.

R. E. Santoso, F. P. Oganda, E. P. Harahap, and N. I. Permadi, “Pemanfaatan Penggunaan Hyperlocal Marketing bagi Startup Bidang Kuliner di Tangerang,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 2, no. 2, pp. 60–65, 2021.

P. Nur Kamila and W. Sejati, “Karya ini berlisensi di bawah Creative Commons Attribution 4.0 (CC BY 4.0) Perencanaan Drainase Dengan Konsep Zero Delta Run Off Pada Perumahan Permata Puri Cibubur,” Technomedia Journal (TMJ), vol. 8, pp. 2528–6544, 2023, doi: 10.33050/tmj.v8i1.

A. A. A. Redi Pudyanti, A. A. N. A. Redioka, and V. T. Devana, “Analyses Based on Theory of Capital Based Approach on Indonesian Graduate Employability,” ADI Journal on Recent Innovation (AJRI), vol. 4, no. 1, pp. 25–33, Apr. 2022, doi: 10.34306/ajri.v4i1.726.

N. P. A. Mentayani, I. P. Satwika, I. G. A. Pramesti Dwi Putri, A. A. I. I. Paramitha, and T. Tiawan, “Analisis Dan Perancangan User Interface Sistem Informasi Pembayaran Mahasiswa STMIK Primakara Berbasis Web,” Technomedia Journal, vol. 7, no. 1, pp. 78–89, Apr. 2022, doi: 10.33050/tmj.v7i1.1850.

S. Zebua and M. Heru Riza Chakim, “Effect of Human Resources Quality, Performance Evaluation, and Incentives on Employee Productivity at Raharja High School,” APTISI Transactions on Management (ATM), vol. 7, no. 1, pp. 1–8, 2023, doi: 10.34306.

A. Pratama and A. Wijaya, “Implementasi Sistem Good Corporate Governance Pada Perangkat Lunak Berbasis Website PT. Pusaka Bumi Transportasi,” Technomedia Journal, vol. 7, no. 3, pp. 340–353, Dec. 2022, doi: 10.33050/tmj.v7i3.1917.

U. Rahardja, “The Economic Impact of Cryptocurrencies in Indonesia,” ADI Journal on Recent Innovation (AJRI), vol. 4, no. 2, pp. 194–200, Jan. 2023, doi: 10.34306/ajri.v4i2.869.

D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA, vol. 2, no. 1, 2023, doi: 10.34306/sabda.v2i1.275.

K. Arora, M. Faisal, and I. Artikel, “The Use of Data Science in Digital Marketing Techniques: Work Programs, Performance Sequences and Methods,” Startupreneur Business Digital (SABDA), vol. 1, no. 1, 2022, doi: 10.34306/s.

L. K. Choi, A. S. Panjaitan, and D. Apriliasari, “The Effectiveness of Business Intelligence Management Implementation in Industry 4.0,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 115–125, Sep. 2022, doi: 10.34306/sabda.v1i2.106.

N. L. W. S. R. Ginantra, I. M. D. P. Asana, W. G. S. Parwita, and I. W. E. Eriana, “Mobile-Based Customers Management System in Ayunadi Supermarket,” ADI Journal on Recent Innovation (AJRI), vol. 4, no. 1, pp. 86–101, Aug. 2022, doi: 10.34306/ajri.v4i1.767.

A. Singh Bist, “The Importance of Building a Digital Business Startup in College,” Startupreneur Bisnis Digital (SABDA, vol. 2, no. 1, 2023, doi: 10.34306/sabda.

D. S. S. Wuisan and T. Mariyanti, “Analisa Peran Triple Helik dalam Mengatasi Tantangan Pendidikan di Era Industri 4.0,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 2, pp. 123–132, Jan. 2023, doi: 10.34306/mentari.v1i2.258.

R. Salam and A. Kho, “Pengaruh Manajemen Pemasaran Virtual Terhadap Produk UMKM,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 2, pp. 198–207, Feb. 2023, doi: 10.34306/mentari.v1i2.272.

T. S. Wulandari, M. Aliyudin, and R. Dewi, “Musik sebagai Media Dakwah. Tabligh: Jurnal Komunikasi Dan Penyiaran Islam, 4 (4), 448–466.” 2019.

T. Widiastuti, K. Karsa, and C. Juliane, “Evaluasi Tingkat Kepuasan Mahasiswa Terhadap Pelayanan Akademik Menggunakan Metode Klasifikasi Algoritma C4.5,” Technomedia Journal, vol. 7, no. 3, pp. 364–380, Dec. 2022, doi: 10.33050/tmj.v7i3.1932.

Gleny and I. Bernardo, “Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour,” Aptisi Transactions on Technopreneurship (ATT), vol. 5, no. 1, pp. 31–39, Jan. 2023, doi: 10.34306/att.v5i1.287.

Zulham, Z. Lubis, M. Zarlis, and M. R. Aulia, “Performance Analysis of Oil Palm Companies Based on Barcode System through Fit Viability Approach: Long Work as A Moderator Variable,” Aptisi Transactions on Technopreneurship (ATT), vol. 5, no. 1, pp. 40–52, Jan. 2023, doi: 10.34306/att.v5i1.288.

Y. N. Qintharah and F. L. Utami, “Determinants on Environmental Disclosure Moderating by Integrated Corporate Governance (ATT),” Aptisi Transactions on Technopreneurship (ATT), vol. 5, no. 1Sp, pp. 26–41, Feb. 2023, doi: 10.34306/att.v5i1sp.308.

N. Lutfiani, P. A. Sunarya, S. Millah, and S. Aulia Anjani, “Penerapan Gamifikasi Blockchain dalam Pendidikan iLearning,” Technomedia Journal, vol. 7, no. 3, pp. 399–407, Dec. 2022, doi: 10.33050/tmj.v7i3.1958.

R. Arlidya, M. Jaya, and R. Dison, “Analisis penggunaan pantun sebagai komunikasi politik untuk meningkatkan popularitas kandidat,” Jurnal Politik dan Pemerintahan Daerah, vol. 1, no. 1, pp. 52–60, 2019.

Y. August Goenawan and S. Tinggi Ilmu Ekonomi Ppi, “Effect of Profitability and Solvency on Stock Prices With Dividend Policy as An Intervening Variable,” ATM, vol. 7, no. 2, 2023, doi: 10.33050/atm.v7i2.1894.

R. N. Syafroni, “Field of Meaning Theory in Celebgram Endorsement Product Captions,” ADI Journal on Recent Innovation (AJRI), vol. 4, no. 2, pp. 172–183, Jan. 2023, doi: 10.34306/ajri.v4i2.868.

Anggy Giri Prawiyogi and Aang Solahudin Anwar, “Perkembangan Internet of Things (IoT) pada Sektor Energi : Sistematik Literatur Review,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 2, pp. 187–197, Jan. 2023, doi: 10.34306/mentari.v1i2.254.

L. Meria, J. Zanubiya, M. Alfi, and D. Juliansah, “Increasing Consumers with Satisfaction Application based Digital Marketing Strategies Startupreneur Business Digital (SABDA),” Startupreneur Bisnis Digital (SABDA, vol. 2, no. 1, 2023, [Online]. Available: https://doi.org/10.3430

V. Melinda and A. E. Widjaja, “Virtual Reality Applications in Education,” International Transactions on Education Technology (ITEE), vol. 1, no. 1, pp. 68–72, 2022.

Hendriyati Haryani, S. M. Wahid, A. Fitriani, and M. faris Ariq, “Analisa Peluang Penerapan Teknologi Blockchain dan Gamifikasi pada Pendidikan,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 2, pp. 163–174, Jan. 2023, doi: 10.34306/mentari.v1i2.250.

L. Sari, S. D. Nugroho, and N. Yuliati, “Penerapan Hazard Analysis Critical Control Point pada Proses Produksi Udang Cooked Peeled Tail On Di PT. X,” Technomedia Journal, vol. 7, no. 3, pp. 381–398, Dec. 2022, doi: 10.33050/tmj.v7i3.1916.

M. Madonna, “Relevansi penggunaan dangdut sebagai media efektif pengumpul massa kampanye pada pemilihan umum 2019,” Jurnal Komunikasi Profesional, vol. 4, no. 2, 2020.

Unduhan

Diterbitkan

2023-11-16

Cara Mengutip

Hariyanto, B., Anom, E., & Iswadi. (2023). Peran Teknologi Informasi Dalam Mendukung Komunikasi Politik Melalui Media Digital Dalam Industri Musik Dangdut: The Role of Information Technology in Supporting Political Communication Through Digital Media in the Dangdut Music Industry ​. Technomedia Journal, 8(3 Februari), 344–355. https://doi.org/10.33050/tmj.v8i3.2085