Focus & Scope

Technomedia Journal (TMJ) focuses on strategic management leveraging technology innovation within the digital business arena. TMJ serves as a pioneering nexus for scholars, practitioners, and policymakers, exploring key areas to foster strategic insights and solutions in the dynamic digital economy. Here are five succinct descriptions for TMJ's focus and scope:


1. Digital Transformation Leadership:
- This focus area explores strategic management leadership necessary for navigating organizations through the complexities of digital transformation. It includes case studies on successful digital pivots, leadership styles effective in digital environments, and the development of digital culture within organizations.

2. Tech-Driven Innovation:
- Investigates how emerging technologies serve as catalysts for innovation in business processes, product development, and service offerings. This includes research on disruptive technologies like AI, IoT, and blockchain, and how strategic management can spur creativity and new business solutions.

3. Digital Business Models:
- Focuses on the strategic management components in digital business models. This encompasses platforms such as AI agents, subscription services, freemium models and other digital-first approaches, analyzing their viability, scalability, and effect in contrast with traditional business structures.

4. Sustainability via Digital Means:
- Investigates how strategic management of digital business technologies can support the sustainable development goals on economic growth (SDG8), which include environmental sustainability, social responsibility, and economic viability. This includes smart cities, green tech, digital circular economy models, and the role of technology in sustainable supply chains (SDG11).

5. Education and Learning Factory for Strategic Management:
- Merging educational practices with real-world industrial settings to enhance strategic management through technology in digital business (SDG4).

As a distinctive feature, TMJ primarily publishes articles in the Indonesian language as an intentional and strategic commitment to advancing research on digital transformation and strategic management within the Indonesian context. The journal’s five interconnected focus areas, Digital Transformation Leadership, Tech-Driven Innovation, Digital Business Models, Sustainability via Digital Means, and Education and Learning Factory for Strategic Management, reflect its commitment to understanding how technology innovation contributes to organizational leadership, business innovation, digital business development, sustainable growth, and strategic management education. Most case studies and empirical contexts published by TMJ are rooted in Indonesia, where local cultural nuances, business practices, institutional environments, and strategic perspectives provide valuable research contexts. Publishing in Indonesian enables these contextual characteristics and specific terminologies to be represented authentically and precisely. At the same time, TMJ welcomes the global scholarly community to engage with these uniquely Indonesian perspectives, providing contextual insights that enrich international discussions on digital transformation, technology innovation, digital business, sustainability, and strategic management.