Exploring Technology Innovation Management’s Impact on Business Competitiveness and Efficiency: SmartPLS Approach
DOI:
https://doi.org/10.33050/atm.v9i1.2403Keywords:
Technology Innovation Management (TIM), Business Competitiveness, Operational Efficiency, SmartPLS, Digital TransformationAbstract
This study investigates the impact of Technology Innovation Management (TIM) on business competitiveness and operational efficiency, employing a SmartPLS-based structural equation modeling approach. TIM is critical for or- ganizations navigating rapidly evolving technological landscapes, enabling them to enhance innovation, differentiate themselves, and optimize resources. The research evaluates these relationships through a quantitative design, utilizing a structured survey distributed across organizations adopting TIM practices. Data from 150 respondents were analyzed to test two hypotheses: (H1) TIM posi- tively influences business competitiveness, and (H2) TIM positively impacts op- erational efficiency. Data analysis was conducted using SmartPLS, which con- firmed both hypotheses. TIM significantly enhances competitiveness (β = 0.62, p < 0.001) and operational efficiency (β = 0.71, p < 0.001). Compet- itiveness benefits include market differentiation, improved customer satisfac- tion, and agility in responding to market changes. Efficiency gains stem from streamlined processes, cost reduction, and optimized resource utilization. These findings underscore TIM’s role as a strategic enabler of sustainable business performance. The study contributes to the literature by empirically validating the relationship between TIM, competitiveness, and efficiency. Practical im- plications include recommendations for managers to prioritize TIM initiatives. Limitations, such as the cross-sectional design and sampling method, suggest avenues for future research to explore these dynamics in diverse contexts and longitudinal studies.
Downloads
References
A. Senadjki, S. Ogbeibu, S. Mohd, A. Y. Hui Nee, and I. M. Awal, “Harnessing artificial intelligence for business competitiveness in achieving sustainable development goals,” Journal of Asia-Pacific Business, vol. 24, no. 3, pp. 149–169, 2023.
M. F. Shahzad and S. Xu, “Antecedents of international entrepreneurship and emerging technologies help to achieve sustainable development goals: Moderating role of global mindset,” Technological Forecasting and Social Change, vol. 209, p. 123831, 2024.
I. Sembiring, D. Manongga, U. Rahardja, and Q. Aini, “Understanding data-driven analytic decision making on air quality monitoring an empirical study,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 3, pp. 418–431, 2024.
A. Siddiqui and V. Rokade, “Assessing the impact of customer pressure, technology adoption, market volatility, government support, and resource availability on small entrepreneurs’ performance post covid- 19 pandemic: A structural equation modeling approach using smart pls 4.0,” Journal of Electrical Sys- tems, vol. 20, no. 10s, pp. 228–241, 2024.
S. Mentari, S. Sudarmiatin, and W. P. Rahayu, “Exploring the synergy of green innovation and digital transformation for enhancing sme performance: A systematic literature review,” Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital, vol. 3, no. 2, pp. 117–136, 2024.
X. Zang, R. N. Abdullah, L. Li, and I. A. Hussain, “Leveraging six values for company performance: Adaptation of sustainable business model innovation strategies in chinese electric vehicle brand enter- prises,” World Electric Vehicle Journal, vol. 15, no. 11, p. 526, 2024.
E. P. Lestari, S. D. W. Prajanti, F. Adzim, E. Primayesa, M. I. A.-B. Ismail, and S. L. Lase, “Understand- ing technopreneurship in agricultural e-marketplaces,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 3, pp. 369–389, 2024.
G. Giotis and E. Papadionysiou, “The role of managerial and technological innovations in the tourism industry: a review of the empirical literature,” Sustainability, vol. 14, no. 9, p. 5182, 2022.
B. Dahinine, A. Laghouag, W. Bensahel, M. Alsolami, and T. Guendouz, “Modelling the combined ef- fect of green leadership and human resource management in moving to green supply chain performance enhancement in saudi arabia,” Sustainability, vol. 16, no. 10, p. 3953, 2024.
M. M. Mariani, I. Machado, V. Magrelli, and Y. K. Dwivedi, “Artificial intelligence in innovation research: A systematic review, conceptual framework, and future research directions,” Technovation, vol. 122, p. 102623, 2023.
M. Alnaim, F. Sulong, and Z. Salleh, “Corporate environmental performance as mediating between inno- vation and financial performance in the jordanian industrial, services, real estate sectors,” AI in Business: Opportunities and Limitations: Volume 1, pp. 261–275, 2024.
Z. Maharani, A. Saputra et al., “Strategic management of public health risks: Correlation between water quality and aedes sp. in south jakarta,” APTISI Transactions on Management, vol. 8, no. 1, pp. 66–70, 2024.
M. Ridwan, V. Y. Fiodian, Y. Religia, and S. R. Hardiana, “Investigating the effect of intrinsic and extrinsic motivation in shaping digital entrepreneurial intention: the mediating role of self-efficacy,” Asia Pacific Journal of Innovation and Entrepreneurship, 2024.
A. Konanahalli, M. Marinelli, and L. Oyedele, “Big data value proposition in uk facilities management: a structural equation modelling approach,” Buildings, vol. 14, no. 7, p. 2083, 2024.
X. Zhang, A. B. Alwie, and A. B. Rosli, “The synergistic effects of customer orientation and knowledge management on firm performance,” Environment and Social Psychology, vol. 9, no. 10, 2024.
D. Claudia Ovaliani Putr, J. Williams, and L. Anastasya, “The use of blockchain technology for smart contracts in future business agreements,” Blockchain Frontier Technology, vol. 4, no. 1, p. 9, 2024.
S. Veeraya, M. Raman, S. Gopinathan, and J. Singh, “Digital business transformation of malaysian small and medium-sized enterprises: A review on digital leadership and digital culture,” International Journal of Organizational Leadership, vol. 13, no. 4, pp. 703–721, 2024.
M. Fan, S. A. Qalati, M. A. S. Khan, S. M. M. Shah, M. Ramzan, and R. S. Khan, “Effects of en- trepreneurial orientation on social media adoption and sme performance: The moderating role of innova- tion capabilities,” PloS one, vol. 16, no. 4, p. e0247320, 2021.
A. K. Doharto, L. Madu, Z. Auliya, and S. Walyoto, “Application of regional commodity-based innovation clusters to improve smes performance in regional superior products,” Calitatea, vol. 25, no. 201, pp. 322– 330, 2024.
R. Nethanani, S. N. Vuko, B. Thango et al., “Customer relationship management (crm) systems and their impact on smes performance: A systematic review,” Siphethuxolo N. and Thango, Bonginkosi, Customer Relationship Management (CRM) Systems and their Impact on SMEs Performance: A Systematic Review (October 21, 2024), 2024.
Zˇ . Vranjanac, Zˇ . Raenovic´, T. Raenovic´, and S. Zˇ ivkovic´, “Modeling circular economy innovation and
performance indicators in european union countries,” Environmental Science and Pollution Research, vol. 30, no. 34, pp. 81 573–81 584, 2023.
T. Van Luu and F. Chromjakova´, “Knowledge-based circular economics model for sustainable competi- tiveness: framework development and analysis,” Environment, Development and Sustainability, pp. 1–20, 2024.
G. Mohammed, M. Burhanuddin, F. Dawood, S. Alyousif, A. Alkhayyat, M. Ali, R. Malik, and M. Jaber, “An empirical study on the affecting factors of cloud-based erp system adoption in iraqi smes,” Interna- tional Journal of Advanced Computer Science and Applications, vol. 14, no. 1, 2023.
D. Robert, F. P. Oganda, A. Sutarman, W. Hidayat, and A. Fitriani, “Machine learning techniques for predicting the success of ai-enabled startups in the digital economy,” CORISINTA, vol. 1, no. 1, pp. 61– 69, 2024.
P. Akshatha, P. Shankar, R. S. Danoosh, S. Basu, V. S. Rohit, and S. Bindu, “Revolutionizing hrm: A com- prehensive survey on ai-integrated motivational enhancement through kpis,” in 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024, pp. 1–7.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Achmad Zururi, Andriyansah, Rosa Lesmana, Natalia Louise (Authors)

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.