Optimizing Decision-Making: Data Analytics Applications in Management Information Systems

Archa Erica; Lumi  Gantari; Olivia Qurotulain; Asher Nuche; Omar Sy

doi:10.33050/atm.v8i2.2202

Authors

Archa Erica Adi Journal Incorporation
Lumi Gantari Adi Journal Incorporation
Olivia Qurotulain Rey Incorporation
Asher Nuche Ijiis Incorporation
Omar Sy Mfinitee Incorporation

DOI:

https://doi.org/10.33050/atm.v8i2.2202

Keywords:

Data Analytics, Decision-Making, Organizational Performance, Technology Integration

Abstract

This study delves into integrating data analytics applications within Management Information Systems (MIS), exploring their impact on decision-making processes in organizational settings. The discussion synthesizes qualitative and quantitative methodologies, presenting insights from scholarly literature, surveys, and interviews. Scholarly discourse highlights the transformative potential of data analytics tools in facilitating informed decision-making, aligning with practical applications showcased in empirical studies. However, inherent challenges surface, primarily concerning data quality, as revealed by 62\% of respondents, underscoring the need for organizations to address these obstacles. Despite challenges, substantial adoption rates of data analytics tools (78\%) affirm their growing recognition in decision-making within diverse industries. Reported enhancements in operational efficiency (35\%) and competitive advantage (22\%) among organizations leveraging data analytics validate their efficacy in driving organizational performance metrics within MIS. Further research should address ethical implications, longitudinal analyses of data analytics efficacy, and interdisciplinary collaborations exploring the nexus between data analytics and managerial decision-making. This study is a foundational step, providing empirical evidence and future research trajectories essential for organizations aiming to optimize decision-making through data analytics applications within Management Information Systems.

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