Strategi Analisis SWOT pada Pengembangan Website Pusat Studi: Dukungan Diseminasi Persebaran Informasi: SWOT Analysis Strategy in Developing Study Center Websites: Supporting the Dissemination of Information

Retno Wulan Damayanti; Haryono  Setiadi; Pringgo Widyo  Laksono; Joko  Triyono

doi:10.33050/tmj.v9i3.2166

Penulis

Retno Wulan Damayanti Universitas Sebelas Maret
Haryono Setiadi Universitas Sebelas Maret
Pringgo Widyo Laksono Universitas Sebelas Maret
Joko Triyono Universitas Sebelas Maret

DOI:

https://doi.org/10.33050/tmj.v9i3.2166

Abstrak

Pusat Kajian dan Pengembangan Teknologi dan Kolaborasi Industri, yang merupakan bagian dari Lembaga Penelitian dan Pengabdian Masyarakat Universitas Sebelas Maret (PKPTKI LPPM UNS) pada tahun 2023, membutuhkan pengembangan website instansi guna desiminasi dan penyebaran informasi kepada masyarakat. Tujuan utamanya adalah memberikan informasi mengenai produk serta layanan hasil riset yang perlu dipromosikan kepada masyarakat luas. Website ini diharapkan dapat mendukung sosialisasi hasil riset, layanan konsultasi anggota PKPTKI, serta hasil kolaborasi dan kegiatan lainnya. Melalui penelitian kualitatif dengan menggunakan data primer yang diperoleh melalui Forum Group Discussion (FGD), penelitian ini menghasilkan website bilingual PKPTKI. Proses analisis SWOT (Strength, Weakness, Opportunity, Threat) dilakukan melalui aktivitas brainstorming dengan 4 anggota dan 6 mitra PKPTKI, dan hasilnya digunakan untuk memetakan kebutuhan website, perancangan teknis dan konten website, serta evaluasi keseluruhan. Strategi yang dihasilkan dari analisis SWOT melibatkan pengembangan backend sistem untuk meningkatkan website PKPTKI dalam bahasa Inggris, penjadwalan update konten secara konsisten, koordinasi dengan unit TIK UNS untuk keamanan website, dan penyusunan SOP administrasi untuk mitigasi risiko. Hasil akhir penelitian ini adalah sebuah website PKPTKI yang efektif untuk diseminasi informasi secara luas dan mendukung interaksi dengan berbagai pihak, tfermasuk mitra industri, praktisi, dan peneliti nasional dan internasional.

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