Strategi Public Relations Dalam Menangani Pemberitaan Negatif Di Media Massa Atas Pengoperasian Teknologi Pionir Indonesia

Muhammad Toha; Erman Anoh; Iswadi

doi:10.33050/tmj.v8i2.2088

Penulis

Muhammad Toha Universitas Esa Unggul
Erman Anoh Universitas Esa Unggul
Iswadi Universitas Esa Unggul

DOI:

https://doi.org/10.33050/tmj.v8i2.2088

Abstrak

Tujuan penelitian ini adalah untuk mengetahui strategi public relations dalam menangani pemberitaan negatif di media massa atas pengoperasian teknologi pionir indonesia. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif adapun jenis penelitian yang digunakan yakni studi kasus, dnegan metode pengumpulan data wawancara, observasi, dan dokumentasi. Hasil penelitian yang dilakukan menemukan jika dalam menghadapi isu negatif, PT Halmahera Persada Lygend menerapkan beberapa strategi PR yang mencakup transparansi, komunikasi terbuka, serta membangun hubungan yang baik dengan media dan pemangku kepentingan. Selain itu, mereka juga senantiasa bersedia untuk menyampaikan informasi yang jelas dan akurat, didukung dengan tim PR yang terlatih dalam penggunaan media sosial secara strategis dan menghadapi komunikasi krisis dengan efektif. Dengan menerapkan langkah-langkah ini, perusahaan berhasil mempertahankan citra mereka, menangkal isu negatif dan membangun reputasi yang kuat.

Kata Kunci: Public Relations, Pemberitaan Negatif, Media Massa

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