Omnichannel Strategy and Student Word of Mouth in Higher Education. APTISI Transactions on Management, [S. l.], v. 10, n. 1, p. 33–44, 2026. DOI: 10.33050/fpxhae27. Disponível em: https://ijc.ilearning.co/index.php/ATM/article/view/2581. Acesso em: 25 may. 2026.