Technomedia Journal
type: channel
description: Jurnal online yang disediakan sebagai fasilitas bagi setiap anggota komunitas iLearning (terbuka) sebagai media untuk mempublikasikan temuan atau penelitiannya secara mudah dan tanpa biaya melalui media online. Technomedia Journal (TMJ) sudah mendapatkan 18 (delapan belas) indeksasi. Sudah di index DOI melalui Crossref : 10.33050/tmj. Mitra Bestari yang dimiliki oleh Technomedia Journal (TMJ) pun merupakan terbaik. Serta kemudahan akses internet dan ketersediaan perangkat teknologi informasi, kini lebih mudah membaca jurnal dalam format elektronik karena bisa diakses dimanapun dengan koneksi internet sehingga mudah mendapatkannya. Telah terindeks di Sertifikat Indeksasi DRJI - Technomedia Journal (TMJ) Technomedia Journal (TMJ), P-ISSN: 2620-3383 | E-ISSN: 2528-6544 This work is licensed under a Creative Commons Attribution 4.0 International License.
publisher: Pandawan Incorporation, Alphabet Incubator Universitas Raharja
language: id
publication name: Technomedia Journal
issn: 2620-3383
items: Digital Leadership Strategies to Improve Organizational Performance in the Era of Technological Transformation
items: Leveraging Artificial Intelligence Technology to Drive Product Innovation in Digital Business Development
items: Platform Based Digital Business Model Analysis to Enhance Sustainable Organizational Competitiveness
items: Application of Green Technology in Digital Supply Chains to Improve Sustainability Performance
items: Digital Business Strategy in 3D Laser Startupreneur through the DAGMAR Framework
items: Strategic Digital Marketing in F&B Startupreneur Using the AISAS Model
items: Development of Digital Technology Based Learning to Enhance Students Strategic Management Competencies
items: Digital Transformation in Public Administration through Digital Leadership to Improve Government Efficiency
items: Vulnerability Assessment Strategy Using OWASP ZAP to Support Digital Transformation in Education
items: Business Intelligence Implementation to Support Data Driven Strategic Decision Making in Digital Organizations
items: Integration of HR Culture in Four Role Model for Smart Campus
items: Digital Narratives of Hajj Pilgrims in the Transformation of Social Media Culture
items: Multiculturalism in Islamic Reconstruction Theological Principles for Strengthening Religious Moderation
items: Strategic Optimization of Digital Business Models through SEO Implementation
items: AI Agent Based Service Innovation to Enhance Efficiency and User Experience
items: Utilizing AI and Blockchain for Business Innovation in Digital Strategy
items: Strategic Digital Leadership for Business Technology Innovation and Transformation
items: Cyber Threats to Press Freedom Resulting from Media Account Hijacking
items: Opinion Mining for Customer Satisfaction in Culinarypreneur Ventures Using Naive Bayes
items: Software Based Geotechnical Analysis of Spillway Slope Reinforcement
items: Cost Decision Making Using Activity-Based Costing Approach in Digital Information Systems
items: Digital WebGIS Transformation for Strategic Tsunami Mitigation Management in Rajabasa District
items: Sustainable Digital Business Model Innovation through Learning Factory and AI
items: Digital Leadership Strategy for Technology-Driven Sustainable Business Transformation
items: The Role of RDI and Technology Emphasis on Operation and Sales Performance that Implies Financial Performance
items: Gen Z’s Motivations and Expectations for Digital Game Development in Indonesia
items: Digital Based Estimation of Residential Property Losses from Liquefaction in West Jakarta
items: Analysis of Risk Factors of HPS in Goods and Services Procurement for Jakarta Property Projects
items: Reinterpreting Brand Experience Stimuli through Virtual Space Avatars and Metaverse Co-Creation
items: Web-Based Personal Finance Management Application with Interactive Data Visualization

Digital Leadership Strategies to Improve Organizational Performance in the Era of Technological Transformation
type: item
description: Digital transformation has changed the way organizations manage work processes, make decisions, and achieve strategic goals. This study discusses digital leadership strategies to improve organizational performance in the era of technological transformation. The main problems addressed in this study are the low readiness of organizations to adopt digital technology, limited digital competence among leaders and employees, and employee resistance to change. This study uses a qualitative approach with a case study design to explore the role of digital leadership in supporting technology-based business transformation. Data were collected through semi-structured interviews, limited observation, and documentation studies involving organizational leaders, managers, information technology staff, and employees engaged in digital transformation processes. The data were analyzed using thematic coding to identify key themes related to digital leadership strategies, digital culture, technology adoption, employee readiness, and organizational performance. Data validity was strengthened through source triangulation, technique triangulation, and member checking. The findings show that digital leadership plays an important role in building a clear digital vision, improving digital literacy, supporting data driven decision making, encouraging innovation, and creating an adaptive work culture. These strategies can improve operational efficiency, employee productivity, service quality, innovation, and organizational competitiveness. Overall, digital leadership is an important factor in supporting the success of technological transformation and creating sustainable organizational performance.
subject: Artikel
  topic: section
subject: Digital Leadership
  topic: keywords
subject: Organizational Performance
  topic: keywords
subject: Technological Transformation
  topic: keywords
subject: Digital Infrastructure
  topic: keywords
subject: Innovation
  topic: keywords
creator: Ipang Sasono
creator: Paroli Paroli
creator: Fhia Amelia
creator: Fanani Islamia Ningrum
creator: Michael Ziden
rights: Hak Cipta (c) 2026 Ipang Sasono, Paroli Paroli, Fhia Amelia, Fanani Islamia Ningrum, Michael Ziden https://creativecommons.org/licenses/by/4.0/
date: 2026-06-29
publication date: 2026-06-29
starting page: 23
ending page: 36
doi: 10.33050/tmj.v11i1.2693

Leveraging Artificial Intelligence Technology to Drive Product Innovation in Digital Business Development
type: item
description: The rapid advancement of Artificial Intelligence (AI) has transformed digital businesses by enabling continuous product innovation to sustain competitiveness. This study aims to analyze the role of AI in driving product innovation and supporting digital business development. A quantitative explanatory approach was employed using a survey research design. Primary data were collected from business practitioners and organizational decision-makers who have implemented digital technologies and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings indicate that AI significantly enhances product innovation through predictive analytics, machine learning, and intelligent automation, enabling organizations to better understand customer needs, accelerate product development, and improve service quality. Furthermore, AI contributes to greater operational efficiency, stronger competitive advantages, and the development of more adaptive business models. In conclusion, AI serves as a strategic enabler of product innovation and digital business competitiveness, emphasizing the importance of integrating AI into long-term innovation strategies and digital transformation initiatives to achieve sustainable business growth.
subject: Artikel
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: Product Innovation
  topic: keywords
subject: Digital Business
  topic: keywords
subject: Digital Transformation
  topic: keywords
subject: Decision Making
  topic: keywords
creator: Risma Haris
creator: Sheila Aulia Anjani
creator: Sherli Triandari
creator: Mitra Trima Dessincer Putri
creator: Murphy Mutie
rights: Hak Cipta (c) 2026 Risma Haris, Sheila Aulia Anjani, Sherli Triandari, Mitra Trima Dessincer Putri, Murphy Mutie https://creativecommons.org/licenses/by/4.0/
date: 2025-06-30
publication date: 2025-06-30
starting page: 115
ending page: 126
doi: 10.33050/tmj.v11i1.2690

Platform Based Digital Business Model Analysis to Enhance Sustainable Organizational Competitiveness
type: item
description: The development of the digital economy encourages companies to adopt platform-based business models that connect consumers, merchants, service partners, and technology providers within an integrated ecosystem. This study aims to analyze digital platform business models in enhancing sustainable competitiveness in Indonesia. This study uses a descriptive qualitative approach through literature review, documentation analysis, and digital observation. The analytical framework includes the Business Model Canvas, SWOT Analysis, and Triple Bottom Line to examine value creation, strategic position, and sustainability contributions. Objects include GoTo, Shopee, Tokopedia, and TikTok Shop Indonesia. The findings indicate that network effects, ecosystem integration, artificial intelligence-based personalization, data analytics, and partnerships are key factors in building competitive advantage. SWOT Analysis shows that platform strengths lie in user scale and ecosystem breadth, while the challenges include profitability pressure, promotional dependence, regulation, and global competition. From a sustainability perspective, digital platforms contribute to MSME empowerment, financial inclusion, operational efficiency, green logistics, and ESG implementation. Triple Bottom Line integration relates to SDGs 8, SDGs 9, and SDGs 12. These findings emphasize the importance of balancing economic performance, social impact, and environmental responsibility in Indonesia’s digital platform strategies. Practically, the results support stronger ecosystem governance and inclusive sustainable national economic policies.
subject: Artikel
  topic: section
subject: Business Models
  topic: keywords
subject: Sustainable Competitiveness
  topic: keywords
subject: Business Model Canvas
  topic: keywords
subject: Triple Bottom Line
  topic: keywords
subject: SWOT
  topic: keywords
creator: Marviola Hardini
creator: Suca Rusdian
creator: Dwi Nur Ramadhan
creator: Maulana Arif Komara
creator: Cristiano Gatot Wagner
rights: Hak Cipta (c) 2026 Marviola Hardini, Suca Rusdian, Dwi Nur Ramadhan, Maulana Arif Komara, Cristiano Gatot Wagner https://creativecommons.org/licenses/by/4.0/
date: 2025-06-30
publication date: 2025-06-30
starting page: 101
ending page: 114
doi: 10.33050/tmj.v11i1.2688

Application of Green Technology in Digital Supply Chains to Improve Sustainability Performance
type: item
description: The rapid development of the digital industry has encouraged companies to transform conventional supply chain systems into digital supply chains that are more transparent, efficient, and data-driven. However, this transformation still faces sustainability challenges, particularly related to energy consumption, carbon emissions, operational waste, and inefficient resource utilization. This study aims to analyze the application of green technology in digital supply chains and examine its influence on sustainability performance through the mediating role of digital supply chain systems. A quantitative approach was employed by collecting data from 120 respondents involved in supply chain activities, including business actors, logistics managers, operational staff, procurement staff, distribution staff, and managerial decision-makers in the Jabodetabek area. The data were gathered using Likert-scale questionnaires and analyzed using the SEM-PLS method to test the relationships among green technology, digital supply chain, and sustainability performance. The findings show that green technology has a positive effect on digital supply chains and sustainability performance. Digital supply chains also positively influence sustainability performance and mediate the relationship between green technology and sustainability performance. The model explains 46.4% of the variance in digital supply chains and 68.1% of the variance in sustainability performance. he integration of green technology with digital supply chains can strengthen operational efficiency, reduce environmental impact, improve transparency, and sup- port sustainable business practices. This study contributes to the development of sustainability-oriented supply chain strategies aligned with SDG 9, SDG 12, and SDG 13.
subject: Artikel
  topic: section
subject: Green Technology
  topic: keywords
subject: Digital Supply Chain
  topic: keywords
subject: Sustainability Performance
  topic: keywords
subject: Efficiency
  topic: keywords
subject: Business
  topic: keywords
creator: Aswadi Jaya
creator: Ramzi Zainum Ikhsan
creator: Nasrul Hidayat
creator: Alfri Adiwijaya
creator: Te Hemi Zane
rights: Hak Cipta (c) 2026 Aswadi Jaya, Ramzi Zainum Ikhsan, Nasrul Hidayat, Alfri Adiwijaya, Te Hemi Zane https://creativecommons.org/licenses/by/4.0/
date: 2026-06-29
publication date: 2026-06-29
starting page: 61
ending page: 73
doi: 10.33050/tmj.v11i1.2669

Digital Business Strategy in 3D Laser Startupreneur through the DAGMAR Framework
type: item
description: Rapid development of digital technology requires startupreneurs to optimize marketing strategies to strengthen consumer loyalty, particularly in emerging industries such as 3D Laser services. This study aims to analyze the effect of DAGMAR based digital marketing, represented by Brand Awareness, Product Information Understanding, and Digital Content Attractiveness, on Product Interest and its implication for Purchase Loyalty in the 3D Laser startupreneur context. This research employed a quantitative approach using a survey method involving 100 respondents. The collected data were analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS) to examine the direct and indirect relationships among the research variables. The findings indicate that Brand Awareness, Product Information Understanding, and Digital Content Attractiveness have positive and significant effects on Product Interest. Furthermore, Product Interest has a positive and significant effect on Purchase Loyalty. The mediation test also confirms that Product Interest significantly mediates the relationship between the three independent variables and Purchase Loyalty. These results emphasize that Product Interest serves as a psychological mechanism connecting DAGMAR based digital marketing strategies with longterm consumer loyalty. Enhancing Brand Awareness helps consumers recognize and recall the brand, while Product Information Understanding supports informed decision making through clear and relevant product details. Digital Content Attractiveness captures attention and encourages engagement through visual and interactive content. Practically, startupreneurs in the 3D Laser industry should integrate data driven digital marketing strategies to build stronger consumer relationships, encourage repeat purchases, and foster positive word-of-mouth for sustainable business growth.
subject: Artikel
  topic: section
subject: Brand Awareness
  topic: keywords
subject: Product Information Understanding
  topic: keywords
subject: Digital Content Attractiveness
  topic: keywords
subject: Product Interest
  topic: keywords
subject: Purchase Loyalty
  topic: keywords
creator: Muh Tahir
creator: Nuke Puji Lestari Santoso
creator: Fitra Putri Oganda
creator: Syahrul Mu'Arif Wahid
creator: Harry Agustian
creator: Oliver Sauntos
rights: Hak Cipta (c) 2026 Muh Tahir, Nuke Puji Lestari Santoso, Fitra Putri Oganda, Syahrul Mu'Arif Wahid, Harry Agustian, Oliver Sauntos https://creativecommons.org/licenses/by/4.0/
date: 2026-06-30
publication date: 2026-06-30
starting page: 87
ending page: 100
doi: 10.33050/tmj.v11i1.2661

Strategic Digital Marketing in F&B Startupreneur Using the AISAS Model
type: item
description: This research is motivated by the phenomenon of accelerated development of digital technology that has fundamentally transformed consumer behavior and the competitive landscape of marketing strategies in the Food and Beverage (F&B) industry, especially in the rice bowl startup business model that has a very high dependence on the digital platform ecosystem. The purpose of this study is to analyze in depth the influence of digital marketing strategies through the AISAS (Attention, Interest, Search, Action, Share) model framework on consumer purchasing decisions in the digital era. The method used is an explanatory quantitative approach by collecting data through distributing questionnaires to 133 respondents who have experience consuming rice bowl products, then analyzed using the Partial Least Squares Structural Equation Modeling (PLS- SEM) technique through Smart PLS software. The results of the study revealed that the AISAS model has a very significant and strong influence on purchasing decisions with an R² value of 0.978, which means that 97.8% of the variation in purchasing decisions can be accurately explained by these variables. Partially, the Attention variable emerged as the most dominant factor, followed by Interest and Search, while the Share variable showed a negative relationship of -0.169, indicating that content sharing behavior does not automatically drive an increase in direct purchasing decisions. In conclusion, strengthening visual appeal and easy access to information are the main keys to marketing success, although social engagement or experience sharing strategies still require in-depth evaluation to improve their effectiveness.
subject: Artikel
  topic: section
subject: Digital Marketing
  topic: keywords
subject: AISAS
  topic: keywords
subject: Buying Decision
  topic: keywords
subject: Consumer Behavior
  topic: keywords
subject: Startupreneur
  topic: keywords
creator: Nugroho Prihantoni Wibowo
creator: Adam Faturahman
creator: Muhamad Yusup
creator: Nuke Puji Lestari Santoso
creator: Abdullah Arif Kamal
rights: Hak Cipta (c) 2026 Nugroho Prihantoni Wibowo, Adam Faturahman, Muhamad Yusup, Nuke Puji Lestari Santoso, Abdullah Arif Kamal https://creativecommons.org/licenses/by/4.0/
date: 2026-06-29
publication date: 2026-06-29
starting page: 74
ending page: 86
doi: 10.33050/tmj.v11i1.2660

Development of Digital Technology Based Learning to Enhance Students Strategic Management Competencies
type: item
description: The advancement of digital technology has become a major driving force behind the transformation of higher education in Indonesia, particularly in developing students' strategic management competencies, where active engagement and critical thinking are essential. This study employed a quasi-experimental approach with a pretest–posttest design to evaluate the effectiveness of technology-enhanced learning that integrates a Learning Management System (LMS), strategic simulation, and gamification elements. The research instruments consisted of a strategic competency test based on business case studies, digital literacy and student engagement questionnaires, and classroom observation sheets. Quantitative data were analyzed using paired-sample t-tests and Pearson correlation analysis, while qualitative data were examined through student feedback. This study addresses a gap in the Indonesian higher education literature, which has predominantly focused on student motivation, satisfaction, or engagement without directly assessing measurable improvements in strategic management competencies. The findings reveal that the simultaneous integration of an LMS, digital simulations, and gamification significantly enhances students' abilities in business environment analysis, strategy formulation, decision-making, and performance evaluation, thereby providing a more practical and strategically oriented learning experience. The novelty of this study lies in proposing a systematic and integrated digital learning model that bridges theoretical concepts and practical application through interactive simulations and gamification. This research contributes academically by enriching the literature on digital higher education in Indonesia and offers practical implications for developing adaptive curricula and data-driven instructional designs that foster active student engagement in the digital era.
subject: Artikel
  topic: section
subject: Digital Learning
  topic: keywords
subject: Gamification
  topic: keywords
subject: Strategic Management Competency
  topic: keywords
subject: Higher Education
  topic: keywords
subject: Digital Technology
  topic: keywords
creator: Dwi Cahyono
creator: Rohim Rohim
creator: Ardivan Avandi
creator: Chua Toh Hua
rights: Hak Cipta (c) 2026 Dwi Cahyono, Rohim Rohim, Ardivan Avandi, Chua Toh Hua https://creativecommons.org/licenses/by/4.0/
date: 2026-06-29
publication date: 2026-06-29
starting page: 49
ending page: 60
doi: 10.33050/tmj.v11i1.2658

Digital Transformation in Public Administration through Digital Leadership to Improve Government Efficiency
type: item
description: This study examines the role of digital leadership in accelerating digital transformation within public administration to improve governmental efficiency. The objective of this research is to analyze how digital leadership influences the effectiveness, transparency, and service quality of public sector institutions in the digital era. This study employs a quantitative approach using survey data collected from 125 public sector employees, complemented by Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the relationships between variables. The results indicate that digital leadership has a significant positive effect on the success of digital transformation initiatives, which in turn enhances operational efficiency, decision-making speed, and public service delivery quality additionally, organizational readiness and technological infrastructure are identified as supporting factors that strengthen these relationships. In conclusion, the study highlights that effective digital leadership is a critical driver in ensuring successful digital transformation in public administration, thereby improving overall government performance, and it is recommended that policymakers invest in leadership development and digital capability enhancement to sustain long-term efficiency gains.
subject: Artikel
  topic: section
subject: Digital Leadership
  topic: keywords
subject: Digital Transformation
  topic: keywords
subject: Government Efficiency
  topic: keywords
subject: Public Administration
  topic: keywords
subject: Public Service Performance
  topic: keywords
creator: Muhtarom Muhtarom
creator: Untung Rahardja
creator: Po Abas Sunarya
creator: Arthur Freeman
rights: Hak Cipta (c) 2026 Muhtarom Muhtarom, Untung Rahardja, Po Abas Sunarya, Arthur Freeman https://creativecommons.org/licenses/by/4.0/
date: 2026-06-22
publication date: 2026-06-22
starting page: 1
ending page: 11
doi: 10.33050/tmj.v11i1.2641

Vulnerability Assessment Strategy Using OWASP ZAP to Support Digital Transformation in Education
type: item
description: School websites function as public educational service platforms that must ensure the confidentiality, integrity, and availability of information. This study evaluates the security of the SMK Negeri 2 Situbondo website using OWASP ZAP as a Dynamic Application Security Testing tool within the public-access scope. The novelty of this research lies in the cross-comparison of three school websites within the same region, the mapping of findings to OWASP A05 Security Misconfiguration, and the integration of the results with educational digital transformation governance, data protection policies, and Sustainable Development Goals. The scanning results of the primary website identified 26 alert types, consisting of 0 High, 12 Medium, 7 Low, and 7 Informational findings. The dominant vulnerabilities were related to weaknesses in Content Security Policy, HTTP security header configuration, cookie controls, and third-party resource governance. The comparison websites exhibited similar vulnerability patterns, although with different quantities and severity levels. Priority recommendations include hardening Content Security Policy, HSTS, anti-clickjacking mechanisms, X-Content-Type-Options, cookie attributes, anti-CSRF tokens, and Subresource Integrity implementation. These findings provide an operational baseline for school administrators to strengthen the security of digital education services gradually and systematically.
subject: Artikel
  topic: section
subject: OWASP ZAP
  topic: keywords
subject: Digital Transformation
  topic: keywords
subject: Security
  topic: keywords
subject: Configuration
  topic: keywords
subject: Data Protection
  topic: keywords
creator: Muhammad Hafied Hermawan
creator: Firman Jaya
creator: Rahmat Shofan Razaqi
rights: Hak Cipta (c) 2026 Muhammad Hafied Hermawan, Firman Jaya, Rahmat Shofan Razaqi https://creativecommons.org/licenses/by/4.0/
date: 2026-06-24
publication date: 2026-06-24
starting page: 12
ending page: 22
doi: 10.33050/tmj.v11i1.2645

Business Intelligence Implementation to Support Data Driven Strategic Decision Making in Digital Organizations
type: item
description: Digital transformation has encouraged organizations to generate large volumes of data that must be managed effectively to support strategic decision-making. Business Intelligence has become a solution for integrating, analyzing, and presenting data into valuable information. This study aims to analyze the implementation of Business Intelligence in digital organizations, its role in supporting data-driven strategic decision-making, as well as the benefits and challenges of its implementation. This study used a qualitative method with a literature review approach by examining journals, scientific articles, and other academic publications related to the research topic. The data were analyzed using descriptive qualitative analysis. The results show that the implementation of BI through data warehouses, dashboards, reporting systems, and data analytics can improve operational efficiency, accelerate access to information, and support performance monitoring and business trend analysis more effectively. BI also supports faster and more accurate data-driven decision-making. Business Intelligence plays an important role in supporting strategic data-driven decision-making in digital organizations. However, its implementation still faces challenges related to data quality, information security, limited human resource competencies, and high technology implementation costs.
subject: Artikel
  topic: section
subject: Business Intelligence
  topic: keywords
subject: Digital Organizations
  topic: keywords
subject: Strategic Decision-Making
  topic: keywords
subject: Data Analysis
  topic: keywords
subject: Information
  topic: keywords
creator: Tessa Handra
creator: Agung Rizky
creator: Mungkap Mangapul Siahaan
creator: Steven Harazaki Lase
creator: Kamal Arif Al-Farouqi
rights: Hak Cipta (c) 2026 Tessa Handra, Agung Rizky, Mungkap Mangapul Siahaan, Steven Harazaki Lase, Kamal Arif Al-Farouqi https://creativecommons.org/licenses/by/4.0/
date: 2026-06-29
publication date: 2026-06-29
starting page: 37
ending page: 48
doi: 10.33050/tmj.v11i1.2640

Integration of HR Culture in Four Role Model for Smart Campus
type: item
description: Digital transformation in higher education is often constrained by the readiness of human resources. This study aims to analyze how military based organizational cultural values, namely discipline, loyalty, and courtesy strengthen the implementation of Dave Ulrich Four Roles of Human Resource model in supporting the transformation toward a Smart Military University. Using a qualitative case study approach at Jenderal Achmad Yani University, data were collected through in depth interviews observations and document analysis. The analysis visualized through a concept map shows that the interaction between the value of discipline and the Administrative Expert role has the highest frequency of references predominantly expressed by respondents from the ICT team and the administrative bureau. These findings indicate that data integrity within digital systems is highly dependent on compliance with established procedures. Meanwhile the value of loyalty emphasized by university leadership serves as the foundation of the Strategic Partner role in executing the institutional vision while courtesy underpins the Employee Champion role in delivering services. This study demonstrates that local cultural values constitute a determining variable for the successful performance of human resource management functions in the digital era.
subject: Artikel
  topic: section
subject: Smart Campus
  topic: keywords
subject: Organizational Culture
  topic: keywords
subject: ICT Team
  topic: keywords
subject: HR Roles
  topic: keywords
subject: Digital Transformation
  topic: keywords
creator: Sigit Anggoro
rights: Hak Cipta (c) 2026 Sigit Anggoro https://creativecommons.org/licenses/by/4.0/
date: 2026-02-28
publication date: 2026-02-28
starting page: 194
ending page: 202
doi: 10.33050/tmj.v10i3.2613

Digital Narratives of Hajj Pilgrims in the Transformation of Social Media Culture
type: item
description: The development of digital technology has driven significant transformations in how Hajj pilgrims present their religious experiences in public spaces. This study aims to analyze forms of self-representation among Hajj pilgrims in digital narratives published on social media platforms, as well as to examine the symbolic meanings that shape the construction of their religious identities. A qualitative approach using semiotic analysis was employed to examine ten digital posts purposively selected from Instagram and TikTok. The findings indicate that pilgrims digital narratives function not only as documentation of spiritual journeys but also as performative media through which piety, social status, and religious credibility are negotiated before broader audiences. The visual and textual representations reveal a shift from collective expressions of religiosity toward consciously constructed personal practices aimed at gaining symbolic validation and public interaction. These findings contribute to the field of religious communication by highlighting digital narratives as a new arena for the production and consumption of religious identity in the era of global connectivity.
subject: Artikel
  topic: section
subject: Representasi Diri
  topic: keywords
subject: Narasi Digital
  topic: keywords
subject: Semotik
  topic: keywords
subject: Jamaah Haji
  topic: keywords
subject: Media Sosial
  topic: keywords
creator: Haritsyah Wibisono
creator: Hasyim Hasanah
creator: Koree Jarong
rights: Hak Cipta (c) 2026 Haritsyah Wibisono, Hasyim Hasanah, Koree Jarong https://creativecommons.org/licenses/by/4.0/
date: 2026-02-28
publication date: 2026-02-28
starting page: 203
ending page: 216
doi: 10.33050/tmj.v10i3.2602

Multiculturalism in Islamic Reconstruction Theological Principles for Strengthening Religious Moderation
type: item
description: The increasing complexity of cultural, religious, and identity diversity in the era of digital transformation poses significant challenges to social cohesion, driven by technology mediated communication, social media dynamics, and digital information flows that may intensify polarization, intolerance, and disinformation. This study examines multiculturalism from an Islamic perspective by analying its theological foundations, particularly the principles of ta’aruf, tasamuh, ‘adl, tawazun, rahmah, and shura, and by explaining the role of religious moderation (wasatiyyah) as an ethical framework for addressing social and digital challenges. Using a qualitative library research approach, data were collected from primary Islamic sources, including the Qur’an, Sunnah, and classical exegesis, as well as relevant contemporary literature, and analyzed thematically to identify conceptual patterns and interrelationships. The findings indicate that religious moderation plays a strategic role in strengthening social harmony and guiding ethical engagement in digital spaces, especially in response to social media communication, online religious discourse, and challenges related to algorithms and disinformation. The novelty of this study lies in integrating Islamic theological principles particularly wasatiyyah and ummatan wasathan with contemporary theories of strategic management and digital transformation, contributing to the development of multicultural education adaptive to digital society and supporting the achievement of the Sustainable Development Goals (SDGs), notably SDG 4, SDG 10, and SDG 16.
subject: Artikel
  topic: section
subject: Social Media
  topic: keywords
subject: Religious Moderation
  topic: keywords
subject: Wasatiyyah
  topic: keywords
subject: Islamic Theology
  topic: keywords
subject: Ummatan Wasathan
  topic: keywords
creator: Viona Miftahuljannah
creator: Mohammad Al Farabi
creator: Ahmad Darlis
creator: Febrina Asmiralda
creator: Aulia Rahmah Puteri
creator: Yasir Mustafa Kareem
rights: Hak Cipta (c) 2026 Viona Miftahuljannah, Mohammad Al Farabi, Ahmad Darlis, Febrina Asmiralda, Aulia Rahmah Puteri, Yasir Mustafa Kareem https://creativecommons.org/licenses/by/4.0/
date: 2026-01-30
publication date: 2026-01-30
starting page: 157
ending page: 169
doi: 10.33050/tmj.v10i3.2571

Strategic Optimization of Digital Business Models through SEO Implementation
type: item
description: The development of technology and digital media has intensified competition among brands in establishing their presence in the digital space. This condition requires effective strategies to enhance brand awareness as a fundamental basis for building trust and brand recognition. Search Engine Optimization (SEO) is one of the strategic approaches that plays an important role in increasing brand visibility on search engines. This study aims to conceptually review the role of SEO in improving digital brand awareness. The study employs a literature review approach and conceptual analysis of the concepts, principles, and common practices of SEO in digital content management. The discussion focuses on the relationship between keyword optimization, content structure and quality, digital design, and information consistency with the level of brand exposure and recognition in the digital environment. The results of the conceptual review indicate that the implementation of SEO integrated with content strategy and digital design can enhance visibility, credibility, and audience recall toward a brand. Therefore, SEO functions not only as a search engine optimization technique but also as a strategic instrument for building and strengthening digital brand awareness sustainably in an increasingly competitive digital era.
subject: Artikel
  topic: section
subject: SEO
  topic: keywords
subject: Digital Branding
  topic: keywords
subject: Digital Media
  topic: keywords
subject: Digital Content
  topic: keywords
subject: Search Engine
  topic: keywords
creator: Untung Rahardja
creator: Desy Apriani
creator: Adam Faturahman
creator: Fanani Islamia Ningrum
creator: Nicholas Lachlan
rights: Hak Cipta (c) 2026 Untung Rahardja, Desy Apriani, Adam Faturahman, Fanani Islamia Ningrum, Nicholas Lachlan https://creativecommons.org/licenses/by/4.0/
date: 2026-02-28
publication date: 2026-02-28
starting page: 241
ending page: 249
doi: 10.33050/tmj.v10i3.2587

AI Agent Based Service Innovation to Enhance Efficiency and User Experience
type: item
description: The innovation of services based on Artificial Intelligence (AI) Agent has become a key strategy in improving operational efficiency, service quality, and user experience across various digital business sectors. AI Agent, utilizing natural language processing, machine learning, and realtime data analysis, can automate service processes that previously required manual interaction, such as customer responses, recommendations, and processing complex information. This study aims to analyze how the application of AI Agent can accelerate service responses, improve information accuracy, and create more personalized interactions for users. The research method used is a literature review from reputable journals, academic books, and industry reports, which are then analyzed descriptively to identify the adoption patterns of AI Agent across various digital platforms such as e-commerce, financial services, education, and creative industries. The results of the literature synthesis show that AI Agent can reduce operational workload by up to 40%, accelerate service response time by up to 60%, and enhance user satisfaction through adaptive interactions tailored to individual preferences and behaviors. Additionally, the implementation of AI Agent also proves to improve service consistency, expand operational scalability, and reduce the risk of human error in service processes. These findings emphasize that the integration of AI Agent not only enhances the efficiency and effective- ness of digital business processes but also plays a key role in creating strategic innovation, strengthening competitiveness, and building a more responsive and valuable service experience for users in the digital era.
subject: Artikel
  topic: section
subject: AI Agent
  topic: keywords
subject: Digital Service
  topic: keywords
subject: Operational Efficiency
  topic: keywords
subject: User Experience
  topic: keywords
subject: Digital Transformation
  topic: keywords
creator: Dwi Cahyono
creator: Hanung Eka Atmaja
creator: Henry Zainarthur
rights: Hak Cipta (c) 2026 Dwi Cahyono, Hanung Eka Atmaja, Henry Zainarthur https://creativecommons.org/licenses/by/4.0/
date: 2026-01-19
publication date: 2026-01-19
starting page: 146
ending page: 156
doi: 10.33050/tmj.v10i3.2585

Utilizing AI and Blockchain for Business Innovation in Digital Strategy
type: item
description: In the rapidly evolving digital era, businesses are confronted with the challenge of adapting to fast paced technological changes. Innovative technologies such as Artificial Intelligence (AI) and Blockchain have emerged as solutions that can accelerate business transformation. AI offers data analytics and automation capabilities that enhance operational efficiency, while Blockchain provides the transparency and security required in digital business transactions. This study aims to explore how AI and Blockchain can be leveraged to drive innovation in business strategies and strengthen competitive advantage in an increasingly digital market. The research employs a literature review approach to examine the implementation of AI and Blockchain across various industrial sectors. For example, in the e-commerce sector, major companies such as Amazon and Alibaba have implemented AI to improve customer experience through more accurate product recommendations. Additionally, Blockchain has been utilized by Walmart to enhance supply chain transparency, enabling product traceability from suppliers to consumers. The collected data were analyzed to understand the impact of these technologies on business models and the innovations adopted by companies. The findings indicate that AI accelerates decision making processes and enables personalized customer services, while Blockchain helps establish a more transparent and efficient business ecosystem. Both technologies contribute to the development of stronger and more adaptive digital business models. The implementation of AI and Blockchain in business strategies has proven to enhance innovation, improve operational efficiency, and reinforce competitive advantage. Therefore, adopting these technologies becomes a key factor in achieving success in digitally driven businesses.
subject: Artikel
  topic: section
subject: AI
  topic: keywords
subject: Blockchain
  topic: keywords
subject: Digital Transformation
  topic: keywords
subject: Operational Efficiency
  topic: keywords
subject: Business Strategy
  topic: keywords
creator: Po Abas Sunarya
creator: Muhamad Yusup
creator: Nahlie Fae
rights: Hak Cipta (c) 2026 Po Abas Sunarya, Muhamad Yusup, Nahlie Fae https://creativecommons.org/licenses/by/4.0/
date: 2026-02-28
publication date: 2026-02-28
starting page: 217
ending page: 228
doi: 10.33050/tmj.v10i3.2570

Strategic Digital Leadership for Business Technology Innovation and Transformation
type: item
description: Amid rapid technological advancement, organizations are required to undertake digital transformation to remain competitive in the modern business landscape. However, successful transformation requires more than mere technology adoption because it demands strategic leadership capable of driving change, fostering innovation, and aligning organizational objectives with digital strategies. This study examines the role of strategic leadership in organizational digital transformation, highlighting leadership styles, strategic approaches, and key practices that contribute to successful digital change initiatives. Through a comprehensive literature review and case study analysis, the research identifies critical leadership behaviors and decision-making processes that influence the effectiveness of digital initiatives. The findings emphasize that transformational leadership, adaptability, and vision-driven strategies facilitate smoother transitions, enhance employee engagement, and cultivate a sustainable digital culture within organizations. The study also explores major challenges faced by leaders, including resistance to change, resource constraints, and the need to balance innovation with operational stability. The results indicate that strategic leaders who adopt collaborative and inclusive approaches are better positioned to navigate the complexities of digital transformation. By integrating technological capabilities with a clear strategic vision, leaders not only manage transformation processes effectively but also strengthen long-term organizational competitiveness in the evolving digital economy. The study concludes by outlining practical implications for organizational leaders and suggesting directions for future research on the evolving role of leadership in digital transformation.
subject: Artikel
  topic: section
subject: Strategic Leadership
  topic: keywords
subject: Organizational Performance
  topic: keywords
subject: Digital Capability
  topic: keywords
subject: Organizational Culture
  topic: keywords
subject: Digital Transformation
  topic: keywords
creator: Imam Ryan Maulana
creator: Abdul Hamid Arribathi
creator: Natasha Leonie
rights: Hak Cipta (c) 2026 Imam Ryan Maulana, Abdul Hamid Arribathi, Natasha Leonie https://creativecommons.org/licenses/by/4.0/
date: 2026-02-28
publication date: 2026-02-28
starting page: 229
ending page: 240
doi: 10.33050/tmj.v10i3.2569

Cyber Threats to Press Freedom Resulting from Media Account Hijacking
type: item
description: The development of digital journalism has expanded the reach of information distribution, while simultaneously increasing the vulnerability of media organizations and journalists to cyber threats that may undermine press freedom. The hacking case involving Narasi.tv demonstrates that media account hijacking is not merely an individual digital crime, but a form of systemic violence and intimidation that affects journalistic integrity and public trust. This study aims to analyze the impact of media account hijacking on press freedom and to develop an applicable technical mitigation framework for digital media organizations. The research adopts a qualitative approach using a case study of the Narasi.tv hacking incident, supported by document analysis, reports from journalist organizations, and a review of the literature on cybersecurity and digital journalism. The findings indicate that collective cyberattacks generate significant psychological and operational impacts and function as a mechanism to suppress critical journalism. This study proposes a layered mitigation framework consisting of preventive technical mitigation, newsroom operational mitigation, and public communication mitigation. Theoretically, this research extends the study of cyber threats from an individual level vulnerability toward an institutional and systemic framework. From a managerial perspective, the findings emphasize that cybersecurity must be positioned as a strategic agenda in digital media transformation. This study is also aligned with the Sustainable Development Goals, particularly SDG 16, SDG 9, and SDG 4, in supporting the development of a secure, sustainable, and trustworthy digital media ecosystem.
subject: Artikel
  topic: section
subject: Press Freedom
  topic: keywords
subject: Cyber Threats
  topic: keywords
subject: Media Account Hijacking
  topic: keywords
subject: Digital Journalism
  topic: keywords
subject: Cybersecurity
  topic: keywords
creator: Abdul Hamid Arribathi
creator: Annisa Ardien
creator: Abdullah Arif Kamal
rights: Hak Cipta (c) 2026 Abdul Hamid Arribathi, Annisa Ardien, Abdullah Arif Kamal https://creativecommons.org/licenses/by/4.0/
date: 2025-02-18
publication date: 2025-02-18
starting page: 184
ending page: 193
doi: 10.33050/tmj.v10i3.2563

Opinion Mining for Customer Satisfaction in Culinarypreneur Ventures Using Naive Bayes
type: item
description: Examining consumer evaluations of food on social media provides relevant in- formation for anyone searching, especially immigrants and tourists. This infor- mation is also highly valuable for food stall owners and restaurant managers be- cause it helps them improve the quality of the food they serve based on customer feedback. However, sentiment analysis of food reviews often faces challenges due to inadequate data preprocessing, which leads to low classification accuracy. This study aims to improve sentiment recognition accuracy in food reviews by optimizing the feature attribute selection process in the classification model. The classification model employed in this research is Naive Bayes (NB), enhanced through a hybrid feature selection approach that combines the information gain (IG) algorithm and the genetic algorithm (GA). This combination is designed to maximize the selection of the most relevant feature attributes, thereby improving the model’s ability to identify positive, negative, and neutral sentiments in con- sumer food reviews on social media. The experimental results show that the hybrid IG-GA model achieved the highest accuracy rate of 93%, outperform- ing models that use individual algorithms. These findings demonstrate that the hybrid feature selection method effectively enhances the sentiment analysis performance of the Naive Bayes model. This study contributes to the develop- ment of food recommendation systems, the improvement of service strategies for culinary businesses, and supports the achievement of SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure).
subject: Artikel
  topic: section
subject: Sentiment Analysis
  topic: keywords
subject: Naive Bayes
  topic: keywords
subject: Information Gain (IG)
  topic: keywords
subject: Decision Tree
  topic: keywords
subject: Genetic Algorithm
  topic: keywords
creator: Hadi Cahyadi
creator: Sri Rahayu
creator: Noah Rangi
rights: Hak Cipta (c) 2025 Hadi Cahyadi, Sri Rahayu, Noah Rangi https://creativecommons.org/licenses/by/4.0/
date: 2025-11-05
publication date: 2025-11-05
starting page: 79
ending page: 92
doi: 10.33050/tmj.v10i2.2383

Software Based Geotechnical Analysis of Spillway Slope Reinforcement
type: item
description: The construction of large-scale infrastructure such as dams requires precise planning and implementation to ensure structural stability and long-term operational safety. This study aims to analyze slope protection and embankment reinforcement at the spillway excavation area of the Dam Project in Surian District, located in the 137 km-long Cipunagara River Basin. A quantitative approach was applied, using geotechnical modeling software Plaxis 8.6 and Microsoft Excel for data processing. Three slope reinforcement methods were compared: geomat, shotcrete, and cocomesh. Based on the analysis, slope reinforcement using shotcrete achieved the highest safety factor, with short-term SF = 1.649 (34.50% increase) and long-term SF = 1.514 (23.49% increase). Geomat ranked second with SF = 1.544 (25.94%) and 1.418 (15.66%), while cocomesh obtained SF = 1.540 (25.61%) and 1.355 (10.52%). The unreinforced slope had an SF of 1.226. In terms of cost, shotcrete was the most expensive at IDR 4,331,068,967.23, followed by geomat (IDR 2,734,025,024.50) and cocomesh (IDR 906,745,000.00). However, shotcrete also required the longest construction time (30 days) compared to geomat (20 days) and cocomesh (16 days). Shotcrete provides the best technical performance for slope stability, but geomat and cocomesh are more efficient alternatives in terms of cost and time, offering a balanced solution for slope reinforcement projects.
subject: Artikel
  topic: section
subject: Slope Stability
  topic: keywords
subject: Reinforcement
  topic: keywords
subject: Cost
  topic: keywords
subject: Time
  topic: keywords
creator: Ikhsan Fabyanto
creator: Muhammad Zaki
creator: Darmawan Pontan
creator: Tulus Widiarso
rights: Hak Cipta (c) 2025 Ikhsan Fabyanto, Muhammad Zaki, Darmawan Pontan, Tulus Widiarso https://creativecommons.org/licenses/by/4.0/
date: 2025-10-28
publication date: 2025-10-28
starting page: 15
ending page: 28
doi: 10.33050/tmj.v10i2.2479

Cost Decision Making Using Activity-Based Costing Approach in Digital Information Systems
type: item
description: This study aims to develop and apply the Activity-Based Costing (ABC) method in determining overhead costs in the rice processing industry at MGS Tanjung Selamat Rice Mill. Conventional methods often cause distortions in the allocation of overhead costs, which have an impact on the inaccuracy in the calculation of the cost of goods manufactured (COGS). To overcome this problem, this research uses a Research and Development (R&D) approach with a system development model based on the Waterfall method. Data were collected through observations, interviews, and documentation studies, which were then analyzed to identify the main production activities and the most influential cost drivers. The results showed that the ABC method was able to improve the accuracy of overhead cost calculation, optimize cost allocation to each production activity, and support more strategic business decision-making. In addition, this research produced a software-based system to facilitate the implementation of the ABC method in the company. With the implementation of ABC, MGS Tanjung Selamat Rice Mill can set a more competitive selling price and identify less efficient activities to be improved.
subject: Artikel
  topic: section
subject: Activity-Based Costing
  topic: keywords
subject: Cost Management
  topic: keywords
subject: Overhead Costs
  topic: keywords
subject: Cost of Goods Manufactured
  topic: keywords
subject: Business Decisions
  topic: keywords
creator: Imam Zarkasih Harahap
creator: Muhammad Dedi Irawan
creator: Adele Valerry
rights: Hak Cipta (c) 2025 Imam Zarkasih Harahap, Muhammad Dedi Irawan, Adele Valerry https://creativecommons.org/licenses/by/4.0/
date: 2025-10-20
publication date: 2025-10-20
starting page: 1
ending page: 14
doi: 10.33050/tmj.v10i2.2480

Digital WebGIS Transformation for Strategic Tsunami Mitigation Management in Rajabasa District
type: item
description: This study examines land-use suitability and tsunami disaster mitigation in Rajabasa District, one of the areas most severely affected by the 2018 Sunda Strait tsunami. Indonesia’s high coastal disaster exposure underscores the urgency of integrating spatial planning with risk reduction. Using a quantitative-descriptive spatial approach, this research assesses the conformity between existing land use and the spatial allocation defined in the Regional Spatial Plan (RTRW) of South Lampung Regency. Land-use mapping, RTRW extraction, and spatial overlay were conducted using QGIS, complemented by field observations of evacuation routes, signage, assembly points, and coastal protection structures. Results indicate that 74.77% (3,998.50 ha) of land use aligns with RTRW, while 25.23% (1,349.38 ha) shows nonconformity, mainly due to changes in agricultural and forest areas. In terms of tsunami mitigation, Rajabasa has breakwaters, evacuation paths, and temporary assembly points; however, the distribution remains uneven and no vertical evacuation shelters exist. A 1,300-meter buffer analysis reveals that several settlements lie outside effective evacuation coverage. All analytical outputs were integrated into an interactive WebGIS platform developed using QGIS, qgis2web, GitHub, and Netlify. This platform enhances data transparency and supports evidence-based decision-making related to land suitability, hazard exposure, and mitigation infrastructure. The study concludes that strengthening spatial-plan enforcement, improving mitigation facilities, and enhancing community preparedness are essential for building coastal resilience aligned with disaster risk reduction principles and the Sustainable Development Goals.
subject: Artikel
  topic: section
subject: Land-use Conformity
  topic: keywords
subject: Coastal Areas
  topic: keywords
subject: Tsunami Mitigation
  topic: keywords
subject: Spatial
  topic: keywords
subject: WebGIS
  topic: keywords
creator: Fachri Muhammad Rasyid
creator: Jamaludin Jamaludin
rights: Hak Cipta (c) 2026 Fachri Muhammad Rasyid, Jamaludin Jamaludin https://creativecommons.org/licenses/by/4.0/
date: 2026-02-02
publication date: 2026-02-02
starting page: 170
ending page: 183
doi: 10.33050/tmj.v10i3.2555

Sustainable Digital Business Model Innovation through Learning Factory and AI
type: item
description: The digital era compels organizations to continuously innovate in creating sustainable digital business models that integrate technology, human resources, and environmental sustainability. Within this transformation, the Learning Factory emerges as an innovative concept that connects theoretical learning with practical application, enabling students and industry practitioners to co-create solutions through real-world, technology-based projects. Simultaneously, Artificial Intelligence (AI) enhances analytical, predictive, and adaptive capabilities, driving efficiency, innovation, and data-driven decision-making across organizational processes. This study aims to explore the synergy between Learning Factory and AI as a strategic driver of innovation in competitive and sustainable digital business models aligned with the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). Through a qualitative methodology combining literature review and case study analysis of technology-based organizations and higher education institutions implementing the Learning Factory framework, the research identifies how AI integration strengthens learning outcomes, accelerates digital transformation, and promotes sustainability-driven innovation. The findings reveal that this synergy fosters adaptability, enhances human resource competencies, and generates economic, social, and environmental value. Furthermore, it encourages universities and industries to co-develop agile ecosystems that nurture startupreneurship, continuous learning, and inclusive innovation. Ultimately, this study provides strategic recommendations for designing adaptive, competitive, and sustainable digital business models that empower human potential while advancing organizational resilience in the era of rapid technological disruption.
subject: Artikel
  topic: section
subject: Learning Factory
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: Digital Business Model
  topic: keywords
subject: Sustainability
  topic: keywords
subject: SDGs
  topic: keywords
creator: Nur Azizah
creator: Ruli Supriati
creator: Padeli Padeli
creator: Mulyati Mulyati
creator: Desy Apriani
creator: Nahlie Fae
rights: Hak Cipta (c) 2025 Nur Azizah, Ruli Supriati, Padeli Padeli, Mulyati Mulyati, Desy Apriani, Nahlie Fae https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 29
ending page: 40
doi: 10.33050/tmj.v10i2.2553

Digital Leadership Strategy for Technology-Driven Sustainable Business Transformation
type: item
description: The digital era demands organizations to adapt through sustainable business transformation that combines technological innovation and sustainability values. Digital leadership plays a crucial role in building an adaptive culture, driving innovation, and utilizing technology as a business strategy. This study aims to explore digital leadership strategies in supporting technology-driven business transformation aligned with the Sustainable Development Goals (SDGs). The method used is a literature review and case study analysis of leading companies like Amazon, Tesla, and Gojek that have successfully undergone digital transformation. The focus of the research includes leadership vision, the utilization of technologies such as Artificial Intelligence (AI), Big Data, and IoT, as well as the integration of sustainability principles through the Environmental, Social, and Governance (ESG) framework. The findings show that a clear vision, mastery of technology, and commitment to sustainability are key factors for successful transformation, while also providing strategic insights for organizations in formulating relevant, competitive, and sustainable digital strategies. In order to achieve SDG goals, this study also highlights the importance of cross-sector collaboration and the use of technology to create positive social impacts.
subject: Artikel
  topic: section
subject: Digital Leadership
  topic: keywords
subject: Business Transformation
  topic: keywords
subject: Technology
  topic: keywords
subject: Sustainability
  topic: keywords
subject: IoT
  topic: keywords
creator: Po Abas Sunarya
creator: Untung Rahardja
creator: Muhamad Yusup
creator: Mardiana Mardiana
creator: Meri Mayang Sari
creator: ⁠Abdullah Arif Kamal
rights: Hak Cipta (c) 2025 Po Abas Sunarya, Untung Rahardja, Muhamad Yusup, Mardiana Mardiana, Meri Mayang Sari, ⁠Abdullah Arif Kamal https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 67
ending page: 78
doi: 10.33050/tmj.v10i2.2552

The Role of RDI and Technology Emphasis on Operation and Sales Performance that Implies Financial Performance
type: item
description: Competition among companies, particularly in the technology and telecommunications sectors, demands a high level of innovation to meet consumer needs. The use of advanced technology and investment in research and development (R&D) are expected to be key factors in creating a competitive advantage amid intense business competition. The use of narratives in corporate reports is also expected to build a positive image among stakeholders, foster trust, and attract market attention. This study aims to examine the effect of R&D intensity and technology emphasis on financial performance through the mediation of operational and sales performance in technology and telecommunications companies. The research gap identified is the limited number of studies related to R&D in technology and telecommunications companies, especially those utilizing a content analysis approach. The research uses panel data and is conducted on three technology and telecommunications companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The samples were selected using a purposive sampling method. The results show that technology emphasis and operational performance have a significant influence on a company’s financial performance, while the relationships among other variables were found to be insignificant. Therefore, companies are encouraged to strengthen their technology emphasis and operational efficiency to enhance productivity and improve financial performance.
subject: Artikel
  topic: section
subject: Financial Performance
  topic: keywords
subject: Operation Performance
  topic: keywords
subject: Technology
  topic: keywords
subject: ROA
  topic: keywords
subject: Technology Emphasis
  topic: keywords
creator: Maleakhi Fernandes
creator: Prio Utomo
creator: Sri Purwanto
rights: Hak Cipta (c) 2025 Maleakhi Fernandes, Prio Utomo, Sri Purwanto https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 120
ending page: 133
doi: 10.33050/tmj.v10i2.2528

Gen Z’s Motivations and Expectations for Digital Game Development in Indonesia
type: item
description: The rapid growth of Indonesia’s digital economy positions the gaming industry as a key driver of innovation and sustainable engagement. This study analyzes the motivations and expectations of Gen-Z in playing video games and examines how tech driven innovation including Artificial Intelligence (AI) and Internet of Things (IoT) enhances user experience and digital sustainability. Using an exploratory sequential design, the research combines qualitative exploration with quantitative correlation analysis through SPSS software. The results reveal that achievement motivation significantly correlates with expectations for rewards, exploration, and skill development; escapism motivation relates to expectations of immersive experiences; and social motivation correlates with expectations for interactive and emotionally engaging features. These relationships highlight how Gen-Z values both personal accomplishment and meaningful digital interaction. The findings demonstrate that Gen-Z’s gaming behavior is not solely for entertainment but also represents technology-enabled engagement supporting sustainable digital ecosystems. The study offers strategic insights for game developers, educators, and policymakers to leverage technology in fostering creativity, collaboration, and growth aligned with SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure).
subject: Artikel
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: Social interaction
  topic: keywords
subject: Digital Sustainability
  topic: keywords
subject: Gaming Industry
  topic: keywords
subject: Gen-Z Expectations
  topic: keywords
creator: Tony Wibowo
creator: Mega Hardianti Kho
creator: Dennis Sidartha Tan
creator: Li Cen
rights: Hak Cipta (c) 2025 Tony Wibowo, Mega Hardianti Kho, Dennis Sidartha Tan, Li Cen https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 41
ending page: 54
doi: 10.33050/tmj.v10i2.2510

Digital Based Estimation of Residential Property Losses from Liquefaction in West Jakarta
type: item
description: Liquefaction poses a significant threat to urban areas with water-saturated alluvial soils, especially in seismically active zones like West Jakarta. Using Cone Penetration Test (CPT) data from 25 locations, soil susceptibility was evaluated through Cyclic Stress Ratio (CSR), Cyclic Resistance Ratio (CRR), and Magnitude Scaling Factor (MSF). Areas with safety factor (FS) values below 1 were identified as having high liquefaction potential. Residential buildings were categorized by floor area and assessed using the 2024 Government Property Sales Value (NJOP) to estimate potential financial loss. Structural damage percentages were determined using seismic intensity thresholds and empirical damage functions. Analysis showed that residential areas with moderate to loose soil conditions, particularly in the northern and western zones, are most vulnerable. The total estimated loss reached IDR 189.8 billion, with the highest concentration of damage in medium and large sized residential properties. These findings emphasize the critical need to integrate geotechnical parameters into spatial risk mapping and urban disaster mitigation planning. A digital loss estimation model combining soil characteristics, seismic parameters, and economic valuation provides a scalable approach for early warning systems and resilience-oriented urban planning. The study contributes to data-driven risk management strategies aligned with sustainable development objectives and adaptive infrastructure policies.
subject: Artikel
  topic: section
subject: Liquefaction
  topic: keywords
subject: Magnitude
  topic: keywords
subject: Loss
  topic: keywords
subject: N-SPT
  topic: keywords
subject: Seismic
  topic: keywords
creator: Indah Maryati
creator: Muhammad Zaki
creator: Darmawan Pontan
creator: Tulus Widiarso
rights: Hak Cipta (c) 2025 Indah Maryati, Muhammad Zaki, Darmawan Pontan, Tulus Widiarso https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 106
ending page: 119
doi: 10.33050/tmj.v10i2.2500

Analysis of Risk Factors of HPS in Goods and Services Procurement for Jakarta Property Projects
type: item
description: Pengadaan barang dan jasa untuk proyek properti di Jakarta menghadapi berbagai tantangan, terutama disebabkan oleh ketidakakuratan dalam Harga Perkiraan Sendiri (HPS), yang mengarah pada risiko signifikan terkait biaya, waktu, dan kualitas. Penelitian ini bertujuan untuk mengidentifikasi faktor risiko dominan yang disebabkan oleh ketidakakuratan HPS dan mengusulkan strategi mitigasi yang efektif untuk mengurangi dampaknya terhadap pengadaan proyek properti. Penelitian ini menggunakan metode Analytical Hierarchy Process (AHP), dengan melibatkan 54 responden, untuk mengevaluasi tiga kategori risiko utama: biaya, waktu, dan kualitas, berdasarkan dampak ketidakakuratan HPS. Hasil penelitian menunjukkan bahwa ketidakakuratan ini mengurangi efisiensi anggaran, menyebabkan keterlambatan dalam proses pengadaan, dan berdampak negatif pada kualitas barang atau jasa yang diterima. Risiko terkait biaya mencakup ketidakstabilan dokumen dan pengeluaran yang tidak terduga, sementara risiko terkait waktu melibatkan keterlambatan dan revisi HPS yang sering terjadi. Risiko terkait kualitas berasal dari penggunaan material substandar dan kegagalan dalam memenuhi spesifikasi proyek. Untuk mengatasi risiko ini, penelitian ini mengusulkan pembaruan HPS dengan data pasar terkini, melakukan survei harga secara rutin, meningkatkan keterampilan tim pengadaan, mengadopsi teknologi digital seperti sistem e-procurement, dan memperbaiki proses seleksi pemasok. Strategi-strategi ini bertujuan untuk meningkatkan efisiensi pengadaan, meningkatkan kualitas proyek, dan memastikan efektivitas biaya, yang pada akhirnya menghasilkan hasil proyek yang lebih baik.
subject: Artikel
  topic: section
creator: Iswara Gandhi
creator: Darmawan Pontan
creator: Inavonna Inavonna
creator: Lili Kusumawati
rights: Hak Cipta (c) 2025 Iswara Gandhi, Darmawan Pontan, Inavonna Inavonna, Lili Kusumawati https://creativecommons.org/licenses/by/4.0/
date: 2025-06-30
publication date: 2025-06-30
starting page: 121
ending page: 134
doi: 10.33050/tmj.v10i1.2459

Reinterpreting Brand Experience Stimuli through Virtual Space Avatars and Metaverse Co-Creation
type: item
description: The transformation of digital spaces into three-dimensional virtual ecosystems, widely known as the metaverse, has fundamentally reshaped the paradigm of brand experience from traditional visual narrative communication into participatory, immersive, and multisensory engagement. This study aims to reinterpret and extend the conventional understanding of brand experience by identifying the key stimuli that shape user interactions within virtual environments. Employing a qualitative exploratory approach based on the AEIOU framework (Activities, Environments, Interactions, Objects, and Users) and reflective thematic analysis, the research examined eight major metaverse platforms across five categories: game-based, social playground, VR-based, NFT-based, and event-based. The analysis revealed five primary dimensions that collectively construct brand experience in the metaverse: immersive presence, virtual space, avatar-mediated interaction, personalized virtual goods, and dynamic co-creation. These dimensions redefine the brand experience from a stimulus–response perspective into a participatory, socially driven relationship in which users actively co-create meaning, identity, and value with brands. The findings highlight how digital stimuli and multisensory interactions within metaverse spaces foster emotional attachment and brand engagement, offering both conceptual and managerial implications. From a theoretical standpoint, this research provides an initial framework for understanding brand experience in immersive digital environments, while practically, it guides marketers and brand strategists to design interactive, personalized, and community-oriented branding initiatives. Ultimately, the study opens new opportunities for future research to empirically examine the link between metaverse-based experiences, user perception, and brand outcomes such as trust, attachment, and loyalty within the evolving digital ecosystem.
subject: Artikel
  topic: section
subject: Metaverse
  topic: keywords
subject: Brand Experience
  topic: keywords
subject: Cyberspace
  topic: keywords
subject: Immersive Media
  topic: keywords
creator: Caesar Achmad Firjaun Faqih Aziz
creator: Banung Grahita
rights: Hak Cipta (c) 2025 Caesar Achmad Firjaun Faqih Aziz, Banung Grahita https://creativecommons.org/licenses/by/4.0/
date: 2025-10-31
publication date: 2025-10-31
starting page: 93
ending page: 105
doi: 10.33050/tmj.v10i2.2476

Web-Based Personal Finance Management Application with Interactive Data Visualization
type: item
description: Pengelolaan keuangan pribadi sangat penting untuk mencapai kestabilan keuangan dan memastikan kontrol yang efektif terhadap keuangan individu. Seiring dengan perkembangan teknologi, semakin banyak individu yang beralih ke solusi digital untuk mengelola data keuangan mereka dengan lebih efisien. Penelitian ini berfokus pada pengembangan aplikasi manajemen keuangan pribadi berbasis web yang dilengkapi dengan alat visualisasi data interaktif, yang memungkinkan pengguna untuk dengan mudah melacak dan menganalisis pemasukan, pengeluaran, dan tren keuangan mereka. Menggunakan pendekatan waterfall, penelitian ini mencakup tahap perancangan, pengembangan, pengujian, dan implementasi. Aplikasi ini dikembangkan dengan Vue.js untuk antarmuka pengguna dan Highcharts untuk visualisasi data. Pengujian aplikasi menunjukkan bahwa aplikasi ini mampu membantu pengguna memahami pola keuangan mereka dengan lebih baik dan memberikan wawasan yang berguna untuk pengambilan keputusan keuangan. Hasil pengujian juga menunjukkan bahwa aplikasi ini mempermudah pengguna dalam merencanakan anggaran, mengidentifikasi kebiasaan pengeluaran yang tidak sehat, dan memberikan rekomendasi untuk penghematan. Aplikasi ini menawarkan solusi yang lebih efisien dibandingkan dengan metode manual atau aplikasi tradisional yang hanya memberikan data mentah tanpa analisis visual. Kesimpulan penelitian ini adalah aplikasi yang dikembangkan memberikan solusi praktis dan intuitif untuk pengelolaan keuangan pribadi. Aplikasi ini membantu pengguna merencanakan keuangan dengan bijak dan mengambil keputusan yang lebih cerdas, sehingga meningkatkan literasi keuangan dan mendukung pencapaian tujuan keuangan jangka panjang mereka. Sebagai langkah pengembangan selanjutnya, disarankan untuk mengintegrasikan machine learning dan teknologi blockchain untuk meningkatkan keamanan dan transparansi transaksi.
subject: Artikel
  topic: section
creator: Muhammad Wildan Jaffar Rahmatullah
creator: Nanda Nur Oktavia
creator: Lucas Lawrence
rights: Hak Cipta (c) 2025 Muhammad Wildan Jaffar Rahmatullah, Nanda Nur Oktavia, Lucas Lawrence https://creativecommons.org/licenses/by/4.0/
date: 2025-06-28
publication date: 2025-06-28
starting page: 67
ending page: 78
doi: 10.33050/tmj.v10i1.2382