Strategi Komunikasi Pemasaran Sebagai Media Promosi Dalam Meningkatkan Penjualan Pada PT Tunas Jaya
Marketing Communication Strategy as a Promotional Media in Increasing Sales at PT Tunas Jaya
DOI:
https://doi.org/10.33050/tmj.v8i3.2087Abstrak
The purpose of this research is to determine the function of marketing communication strategies as promotional media in increasing sales at PT Tunas Jaya. The method used in this research is a qualitative research method with the type of research used being a case study. The data collection methods used were interviews and observation. Based on the results of the research conducted, it is known that PT Tunas Jaya's marketing strategy in increasing sales is to use promotional media both offline and online. These two methods complement each other, and combine their respective functions to the maximum. The function of using offline promotional media from PT Tunas Jaya is to support increasing cooperation with state-owned and private companies. Meanwhile, using online promotional media, PT Tunas Jaya uses websites and social media, and directs its function to build public brand awareness of PT Tunas Jaya as well as the products it offers. These two promotional media have different marketing communication roles, but their goals are the same. Namely, to reach a wider audience, and maintain interaction with PT Tunas Jaya customers, both customers who have been familiar with the brand from the start, or new customers.
Referensi
A. R. Irawan, “Strategi Komunikasi Pemasaran Melalui Media E-Commerce Dalam Meningkatkan Penjualan Produk Bangbrew,” Jurnal Ilmiah Mahasiswa Ilmu Sosial dan Politik [JIMSIPOL], vol. 2, no. 2, 2022.
L. Munaroh, Y. Amrozi, and R. A. Nurdian, “Pengukuran Risiko Keamanan Aset TI Menggunakan Metode FMEA dan Standar ISO/IEC 27001: 2013,” Technomedia Journal, vol. 5, no. 2 Februari, pp. 167–181, 2021.
A. Williams, C. S. Bangun, and Y. Shino, “The Urgency of Digital Literacy in Indonesia on COVID-19 pandemic,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 183–190, 2022.
U. Rahardja, N. Lutfiani, E. P. Harahap, and L. Wijayanti, “iLearning: Metode Pembelajaran Inovatif di Era Education 4.0,” Technomedia J, vol. 4, no. 2, pp. 261–276, 2021.
Q. Aini, I. Handayani, and F. H. N. Lestari, “Utilization Of Scientific Publication Media To Improve The Quality Of Scientific Work,” Aptisi Transactions on Management (ATM), vol. 4, no. 1, pp. 1–12, 2020.
R. Hardjosubroto, U. Rahardja, N. A. Santoso, and W. Yestina, “Penggalangan Dana Digital Untuk Yayasan Disabilitas Melalui Produk UMKM Di Era 4.0,” ADI Pengabdian Kepada Masyarakat, vol. 1, no. 1, pp. 1–13, 2020.
R. E. Santoso, F. P. Oganda, E. P. Harahap, and N. I. Permadi, “Pemanfaatan Penggunaan Hyperlocal Marketing bagi Startup Bidang Kuliner di Tangerang,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 2, no. 2, pp. 60–65, 2021.
P. Nur Kamila and W. Sejati, “Karya ini berlisensi di bawah Creative Commons Attribution 4.0 (CC BY 4.0) Perencanaan Drainase Dengan Konsep Zero Delta Run Off Pada Perumahan Permata Puri Cibubur,” Technomedia Journal (TMJ), vol. 8, pp. 2528–6544, 2023, doi: 10.33050/tmj.v8i1.
R. Fetra, T. Pradiani, and Faturrahman, “The Influence of Price, Facilities, and Service Quality on Re-Staying Interest,” ADI Journal on Recent Innovation (AJRI), vol. 4, no. 2, pp. 184–193, Jan. 2023, doi: 10.34306/ajri.v4i2.867.
Z. Kedah, “Use of E-Commerce in The World of Business,” Startupreneur Bisnis Digital (SABDA, vol. 2, no. 1, 2023, doi: 10.34306/sabda.v2i1.273.
A. Syakur and R. Panuju, “Peran Strategis Public Relation dalam Pengembangan Reputasi Pendidikan Tinggi: Studi Kasus Promosi di Akademi Farmasi Surabaya,” Briliant: Jurnal Riset dan Konseptual, vol. 5, no. 1, pp. 128–136, 2020.
Y. August Goenawan and S. Tinggi Ilmu Ekonomi Ppi, “Effect of Profitability and Solvency on Stock Prices With Dividend Policy as An Intervening Variable,” ATM, vol. 7, no. 2, 2023, doi: 10.33050/atm.v7i2.1894.
U. Rahardja, “The Economic Impact of Cryptocurrencies in Indonesia,” ADI Journal on Recent Innovation (AJRI), vol. 4, no. 2, pp. 194–200, Jan. 2023, doi: 10.34306/ajri.v4i2.869.
S. Zebua and M. Heru Riza Chakim, “Effect of Human Resources Quality, Performance Evaluation, and Incentives on Employee Productivity at Raharja High School,” APTISI Transactions on Management (ATM), vol. 7, no. 1, pp. 1–8, 2023, doi: 10.34306.
A. Pratama and A. Wijaya, “Implementasi Sistem Good Corporate Governance Pada Perangkat Lunak Berbasis Website PT. Pusaka Bumi Transportasi,” Technomedia Journal, vol. 7, no. 3, pp. 340–353, Dec. 2022, doi: 10.33050/tmj.v7i3.1917.
H. Amalia, I. Darwati, N. Nuris, and D. A. Muthia, “Pemanfaatan Media Sosial Sebagai Media E-Marketing Untuk Pemasaran UMKN Karang Taruna Desa Kota Batu,” Abditeknika Jurnal Pengabdian Masyarakat, vol. 1, no. 2, pp. 66–70, 2021.
F. Akhirudin and U. Nurjaman, “Komunikasi Dan Human Relation Pendidikan Berbasis Agama Filsafat, Psikologi dan Sosiologi,” Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan, vol. 16, no. 1, pp. 171–184, 2022.
D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA, vol. 2, no. 1, 2023, doi: 10.34306/sabda.v2i1.275.
D. S. S. Wuisan and T. Mariyanti, “Analisa Peran Triple Helik dalam Mengatasi Tantangan Pendidikan di Era Industri 4.0,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 2, pp. 123–132, Jan. 2023, doi: 10.34306/mentari.v1i2.258.
R. Salam and A. Kho, “Pengaruh Manajemen Pemasaran Virtual Terhadap Produk UMKM,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 2, pp. 198–207, Feb. 2023, doi: 10.34306/mentari.v1i2.272.
V. Melinda and A. E. Widjaja, “Virtual Reality Applications in Education,” International Transactions on Education Technology (ITEE), vol. 1, no. 1, pp. 68–72, 2022.
Hendriyati Haryani, S. M. Wahid, A. Fitriani, and M. faris Ariq, “Analisa Peluang Penerapan Teknologi Blockchain dan Gamifikasi pada Pendidikan,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 2, pp. 163–174, Jan. 2023, doi: 10.34306/mentari.v1i2.250.
S. Arif Putra, “Virtual Reality’s Impacts on Learning Results in 5.0 Education : a Meta-Analysis,” International Transactions on Education Technology (ITEE), vol. 1, no. 1, pp. 10–18, 2022.
R. N. Kusumasari and A. Afrilia, “Strategi Komunikasi Pemasaran Terpadu J&C Cookies Bandumg Dalam Meningkatkan Penjualan,” Jurnal Sains Manajemen, vol. 2, no. 1, pp. 97–103, 2020.
N. H. Ma’ruf and R. Rinawati, “Pemanfaatan Instagram sebagai Media Promosi Jasa Dokumentasi Visual Studio Kolektifan,” in Bandung Conference Series: Communication Management, 2023, pp. 241–247.
I. Isminawati and B. Djatmiko, “Sosial Media Marketing Sebagai Strategi Komunikasi Bisnis Pada Clothing Wadezig,” Prosiding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi), vol. 2, pp. 795–803, 2019.
C. N. Girsang, “Pemanfaatan micro-influencer pada media sosial sebagai strategi public relations di era digital,” Ultimacomm: Jurnal Ilmu Komunikasi, vol. 12, no. 2, pp. 206–225, 2020.
I. D. Aryani and D. Murtiariyati, “Instagram Sebagai Media Promosi Dalam Meningkatkan Jumlah Penjualan Pada ADA Souvenir Project,” Jurnal Riset Akuntansi dan Bisnis Indonesia, vol. 2, no. 2, pp. 466–477, 2022.
R. N. Kusumasari and A. Afrilia, “Strategi Komunikasi Pemasaran Terpadu J&C Cookies Bandumg Dalam Meningkatkan Penjualan,” Jurnal Sains Manajemen, vol. 2, no. 1, pp. 97–103, 2020.
T. Maryanto and A. R. Syahida, “Strategi Komunikasi Pemasaran dalam Meningkatkan Hasil Penjualan di Kampung Keramik Dinoyo Kota Malang,” Jurnal Komunikasi Nusantara, vol. 1, no. 1, pp. 36–42, 2019.
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2023 Shy She Amelia, Iswadi
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
