Analysis of Lifestyle and Consumer Attitude Towards Intention to Purchase a Personal Car During Pandemic
Keywords:Covid-19, Pandemic, Economic, Vehicle
The COVID-19 pandemic is a new virus that allegedly originated in Wuhan, China, in 2019. This COVID-19 has spread rapidly, disrupting all sectors of life in various countries. The Covid-19 pandemic also impacted Indonesia's economic decline in 2020 and triggered the acceleration of the world recession. The policy of Large-Scale Social Restrictions (PSBB) and regional quarantine significantly impacted the delay in the distribution of goods, which resulted in employee housing and even layoffs. The fear of contracting COVID-19 triggers the intensity of the use of private vehicles as well as the intention to own a car. Lifestyle changes in traveling, especially the choice of the private car, are also influenced by the primary destination and distance traveled during the pandemic. But the economic pressure of the impact of the pandemic has become a substantial perception control that holds back the realization of intention to make a personal vehicle purchase decision. Although there has been an increase in the frequency of private vehicle use during the pandemic, in reality, the increase has not impacted private car sales. This is caused by the purchasing power of consumers, who are still hampered because of the pandemic. The government itself is aware that the automotive industry is an industry that has a significant contribution to 20 percent of the national Gross Domestic Product (GDP) and absorbs 1.5 million workers. This prompted the government to issue a stimulus in the form of policy relaxation to boost the productivity of the auto industry.
A. Al Anbariyyah and A. Wardhana, “Analisis Faktor Citra Merek Produk Wuling Motors Indonesia,” eProceedings Manag., vol. 7, no. 3, 2020.
M. R. Fatmi, “COVID-19 impact on urban mobility,” J. Urban Manag., vol. 9, no. 3, pp. 270–275, 2020.
B. P. Statistik, “Analisis hasil survei dampak covid-19 terhadap pelaku usaha,” BP Indones. Anal. Has. Survei Dampak Covid-19 terhadap Pelaku Usaha, vol. 5, 2020.
L. G. Schiffman and J. Wisenblit, “Consumer Behavior, 12th Global Edition.” United Kingdom. Pearson Education Limited, 2019.
S. Shakibaei, G. C. De Jong, P. Alpkökin, and T. H. Rashidi, “Impact of the COVID-19 pandemic on travel behavior in Istanbul: A panel data analysis,” Sustain. cities Soc., vol. 65, p. 102619, 2021.
M. Chinazzi et al., “The effect of travel restrictions on the spread of the 2019 novel coronavirus (COVID-19) outbreak,” Science (80-. )., vol. 368, no. 6489, pp. 395–400, 2020.
D. M. Martanti, F. Magdalena, N. P. D. Ariska, N. Setiyawati, and W. C. B. Rumboirusi, “Dampak Pandemi Covid-19 terhadap Tenaga Kerja Formal di Indonesia,” Populasi, vol. 28, no. 2, pp. 52–69.
K. A. A. Kassim, L. Arokiasamy, and C. H. Ping, “Intention to Purchase Safer Car in Indonesia: An Application of Theory of Planned Behaviour.,” Glob. Bus. Manag. Res., vol. 11, no. 1, 2019.
S. Amri and D. Prihandono, “Influence lifestyle, consumer ethnocentrism, product quality on purchase decision through purchase intention,” Manag. Anal. J., vol. 8, no. 1, pp. 25–38, 2019.
M. J. Beck, D. A. Hensher, and E. Wei, “Slowly coming out of COVID-19 restrictions in Australia: Implications for working from home and commuting trips by car and public transport,” J. Transp. Geogr., vol. 88, p. 102846, 2020.
M. Abdullah, C. Dias, D. Muley, and M. Shahin, “Exploring the impacts of COVID-19 on travel behavior and mode preferences,” Transp. Res. Interdiscip. Perspect., vol. 8, p. 100255, 2020.
I. Priyayi, “The Influence of Lifestyle, Attitude of Consumer, and Marketing Mix on Purchase Decision of Eco-Label Cosmetic Products in Indonesia and Malaysia.” Bogor Agricultural University (IPB).
P. S. Peixoto, D. Marcondes, C. Peixoto, and S. M. Oliva, “Modeling future spread of infections via mobile geolocation data and population dynamics. An application to COVID-19 in Brazil,” PLoS One, vol. 15, no. 7, p. e0235732, 2020.
M. Z. Irawan, M. Rizki, T. B. Joewono, and P. F. Belgiawan, “Exploring the intention of out-of-home activities participation during new normal conditions in Indonesian cities,” Transp. Res. Interdiscip. Perspect., vol. 8, p. 100237, 2020.
E. Guustaaf, U. Rahardja, Q. Aini, H. W. Maharani, and N. A. Santoso, “Blockchain-based Education Project,” Aptisi Trans. Manag., vol. 5, no. 1, pp. 46–61, 2021.
N. Lutfiani, U. Rahardja, and K. T. Khasanah, “The Development Viewboard As an Information Media at Official Site Asosiation,” APTISI Trans. Manag., vol. 6, no. 1, pp. 10–18, 2022.
M. A. Mumen, F. P. Oganda, N. Lutfiani, and I. Handayani, “Implementation of OJS Based iJC Media E-Journal System at University of Pramita Indonesia,” Aptisi Trans. Manag., vol. 4, no. 2, pp. 168–177, 2020.
U. Rahardja, Q. Aini, F. Budiarty, M. Yusup, and A. Alwiyah, “Socio-economic impact of Blockchain utilization on Digital certificates,” Aptisi Trans. Manag., vol. 5, no. 2, pp. 106–111, 2021.
U. Rahardja, Q. Aini, and A. Khoirunisa, “Effect of iDu (iLearning Education) on Lecturer Performance in the Lecture Process,” Aptisi Trans. Manag., vol. 2, no. 2, pp. 140–148, 2018.
Q. Aini, N. Lutfiani, N. P. L. Santoso, S. Sulistiawati, and E. Astriyani, “Blockchain For Education Purpose: Essential Topology,” Aptisi Trans. Manag., vol. 5, no. 2, pp. 112–120, 2021.
U. Rahardja, F. Andriyani, and T. Triyono, “Model Scheduling Optimization Workforce Management Marketing,” Aptisi Trans. Manag., vol. 4, no. 2, pp. 92–100, 2020.
U. Rahardja, N. Lutfiani, and H. L. Juniar, “Scientific Publication Management Transformation In Disruption Era,” Aptisi Trans. Manag., vol. 3, no. 2, pp. 109–118, 2019.
F. Agustin, Q. Aini, A. Khoirunisa, and E. A. Nabila, “Utilization of Blockchain Technology for Management E-Certificate Open Journal System,” Aptisi Trans. Manag., vol. 4, no. 2, pp. 133–138, 2020.
Q. Aini, I. Dhaniarti, and A. Khoirunisa, “Effects of ilearning media on student learning motivation,” Aptisi Trans. Manag., vol. 3, no. 1, pp. 1–12, 2019.
Q. Aini, A. Alwiyah, and D. M. Putri, “Effectiveness of Installment Payment Management Using Recurring Scheduling to Cashier Performance,” Aptisi Trans. Manag., vol. 3, no. 1, pp. 13–21, 2019.
A. C. Purnomo, B. Pramono, and F. P. Oganda, “Design of Information System in Admission of New Students Based on Web in SMK Al Amanah,” Aptisi Trans. Manag., vol. 3, no. 2, pp. 159–167, 2019.
S. Sudaryono, U. Rahardja, and D. Apriani, “The CICES Journal Governance Performance Improvement on Quality of Current Issues (Case Study of STMIK RAHARJA),” Aptisi Trans. Manag., vol. 3, no. 1, pp. 57–64, 2019.
F. Sutisna and T. Handra, “The Theory of Planned Behavior Influences Online Shopping Behavior,” APTISI Trans. Manag., vol. 6, no. 1, pp. 52–61, 2022.
P. Hendriyati, F. Agustin, U. Rahardja, and T. Ramadhan, “Management Information Systems on Integrated Student and Lecturer Data,” APTISI Trans. Manag., vol. 6, no. 1, pp. 1–9, 2022.
U. Rahardja, N. Lutfiani, and S. Amelia, “Creative Content Marketing In Scientific Publication Management In Industrial Era 4.0,” Aptisi Trans. Manag., vol. 3, no. 2, pp. 168–177, 2019.
How to Cite
Copyright (c) 2023 Diana Marina, Nurmala K Pandjaitan, Nur Hasanah, Galih Putra Cesna (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.