Analysis of the Effect of Service Quality on Company Reputation on Purchase Decisions for Professional Recruitment Services

Fernando; B. P. Kusumo Bintoro; Ninda  Lutfiani; Haryanto; Dwi Julianingsih

doi:10.33050/atm.v7i1.1736

Authors

Fernando Universitas Bakrie
B. P. Kusumo Bintoro Universitas Bakrie
Ninda Lutfiani University of Raharja
Haryanto University of Raharja
Dwi Julianingsih University of Raharja

DOI:

https://doi.org/10.33050/atm.v7i1.1736

Keywords:

Company reputation, Service Quality, Purchase Decision, Headhunter

Abstract

This study aims to analyze the effect of company reputation and service quality on purchasing decisions for headhunter services. This study is to determine the basis for consumer considerations in choosing a headhunter company, and for headhunter companies this research can be a reference in maintaining relationships with their customers. There are 3 hypotheses tested, and this study uses quantitative methods by conducting surveys. The sampling method is using probability sampling with a sample size of 115 respondents based on the hair formula. As for analyzing the data of this study using multiple linear regression analysis methods.The company's reputation and service quality both influence the decision to purchase headhunter services, with the main factor having higher relevance being the service quality variable. This study aims to determine the relationship of company reputation and service quality to purchasing decisions on professional recruitment services. Future research is expected to raise one case from a large headhunter company (local/international) regarding building the reputation of a headhunter service company. This is so that the headhunter Industry has a proven academic subject of what reputation looks like in the Headhunter Industry

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