Brand Equity Pathways Toward HoYoverse Merchandise Purchase Intention Among Indonesian Fans. APTISI Transactions on Management (ATM), [S. l.], v. 11, n. 1, p. 14–27, 2026. DOI: 10.33050/atm.v11i1.2747. Disponível em: https://ijc.ilearning.co/ATM/article/view/2747. Acesso em: 11 nov. 2026.