Experimental Analysis of Impulse Buying in Indonesian Live Shopping. APTISI Transactions on Management, [S. l.], v. 10, n. 3, p. 400–413, 2026. DOI: 10.33050/16kmtc03. Disponível em: https://ijc.ilearning.co/ATM/article/view/2700. Acesso em: 7 oct. 2026.