Generative Artificial Intelligence Powered Hyper Personalization and Consumer Decision Making in Digital Marketing Ecosystems. APTISI Transactions on Management, [S. l.], v. 10, n. 3, p. 414–427, 2026. DOI: 10.33050/9g1z8y52. Disponível em: https://ijc.ilearning.co/ATM/article/view/2697. Acesso em: 7 oct. 2026.